Senior Data Analyst Marketing Analytics (Hybrid, US Shift)

2X; Eastern Manila District; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

2X Philippines is seeking a Senior Data Analyst to translate data findings into strategic marketing recommendations and drive growth across campaigns. You will collaborate with MarOps, marketing teams, and stakeholders to optimize ROI and performance using advanced analytics.

The role requires 5+ years in a marketing analytics or similar field, strong SQL, data visualization and CRM skills, and a proven track record mentoring junior analysts. Hybrid setup: onsite twice a week and US shift.

Qualifications

• 5+ years of experience as a marketing analyst or in another analytical role in a B2B environment.
• In-depth knowledge of marketing metrics, customer segmentation, campaign analysis, and ROI measurement.
• Ability to work with databases, data visualization tools and CRM systems to extract and manipulate data; advanced SQL proficiency.
• Capability to translate data insights into actionable marketing strategies.
• Experience mentoring junior analysts and guiding data-driven teams.
• Excellent communication with stakeholders and senior management.
• Bachelor Degree in related field.
• Amenable to a hybrid setup requiring onsite work twice a week and US shift.

Responsibilities

• Conduct data assessments to gauge client’s data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders.
• Establish and align procedures and timelines for data operations and KPIs with clients; build and stabilize data processes.
• Engage with MarOps to understand data sources and create workflows across MarTech platforms.
• Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
• Provide strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and marketing effectiveness.
• Conduct in-depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques.
• Create reports and visualizations to communicate insights to stakeholders including marketing teams and executives.
• Collaborate with marketing teams to optimize campaigns based on data-driven insights.

Skills

SQL

Data Analysis

Marketing Analytics

Tableau

Power BI

CRM Systems

Stakeholder Communication

Leadership

Mentorship

Ambiguity Management

Education

Bachelor's degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or related field

Tools

Tableau

Power BI

Salesforce

Job description

2X Philippines is seeking a Senior Data Analyst to translate data findings into strategic marketing recommendations and drive growth across campaigns. You will collaborate with MarOps, marketing teams, and stakeholders to optimize ROI and performance using advanced analytics.

The role requires 5+ years in a marketing analytics or similar field, strong SQL, data visualization and CRM skills, and a proven track record mentoring junior analysts. Hybrid setup: onsite twice a week and US shift.