Senior CRM & CMS Operations Lead (Email/SMS)

Emapta; Metro Manila; On-site; PHP 914,000 - 1,095,000; Full time

Benefits offered by this job

Day 1 HMO coverage with free dependent

Prime office location in Ortigas

Salary Advance Program

Unlimited upskilling through Emapta

Office gyms access

Employee referral incentives

Job summary

Emapta is seeking an Executive Consumer Ops (CRM) to power subscriber experiences for a leading Australian media organization. You will orchestrate personalized email, SMS, and web campaigns using Salesforce Marketing Cloud and CMS tools, driving acquisition, engagement, and retention.

You will collaborate with cross-functional teams to optimize campaigns, manage CMS environments, and deliver high-quality customer experiences with a data-driven mindset.

Qualifications

• 3-5 years of experience with WordPress VIP or similar CMS
• Hands-on experience with Salesforce Marketing Cloud, Adobe Experience Manager, or similar platforms
• Strong working knowledge of HTML and SQL to support digital marketing operations and campaign execution
• Experience managing digital marketing campaigns across email, SMS, web, or other channels

Responsibilities

• Manage CMS platforms supporting subscriber acquisition and digital audience growth
• Execute website content, branding, promotional offers, testing, deployment, optimization, and QA activities
• Build, test, and deploy personalized email and SMS campaigns using Marketing Cloud or similar platforms
• Support customer engagement, pricing, and retention initiatives with cross-functional teams
• Execute multi-channel campaigns integrated with product notifications and social media platforms
• Analyze campaign performance and subscriber behavior to identify optimization opportunities
• Drive improvements in conversion rates, marketing automation, and operational efficiency
• Partner with product, technology, and marketing stakeholders to enhance campaign execution

Skills

CMS

HTML

SQL

Campaign management

Tools

Salesforce Marketing Cloud

Adobe Experience Manager

Job description

Emapta is seeking an Executive Consumer Ops (CRM) to power subscriber experiences for a leading Australian media organization. You will orchestrate personalized email, SMS, and web campaigns using Salesforce Marketing Cloud and CMS tools, driving acquisition, engagement, and retention.

You will collaborate with cross-functional teams to optimize campaigns, manage CMS environments, and deliver high-quality customer experiences with a data-driven mindset.