Senior Creator Development Partner

AnyMind Group; Makati; Vor Ort; PHP 900.000 - 1.500.000; Vollzeit

Zusammenfassung

AnyMind Group is seeking a Creator Growth Lead to own the performance ecosystem for our Social Commerce creator network, including live hosts and affiliate partners.

The role focuses on upskilling creators, optimizing on-camera sales conversion, and building structured growth frameworks across live commerce livestreams, short-form video content, and affiliate campaigns.

Jobbeschreibung

Owns the commercial performance, creative quality, and capability growth of our creators, live hosts, and affiliate partners across our Social Commerce business. This role focuses entirely on the creator output ecosystem from upskilling creators, optimizing on-camera sales conversion, standardizing performance playbooks, and building structured growth frameworks across live commerce livestreams, short-form video content, and affiliate campaigns.

• Conduct structured performance monitoring across Live Commerce livestreams and Social Content to evaluate sales techniques, host energy, product positioning, and audience engagement.
• Analyze key KPIs such as GMV, viewer retention, click-through rate, conversion rate, alongside Affiliate/MCN performance data to deliver personalized, actionable coaching to creators.
• Partner with Account and Brand Managers to ensure creators accurately communicate USPs, campaign mechanics, and brand voice while maintaining their authentic creator persona.
• Develop and maintain SOPs, live selling scripts, objection-handling frameworks, and content guidelines for both live hosts and affiliate creators.
• Design and lead regular training modules covering live commerce sales tactics, short-form video hooks, platform algorithm best practices, and audience retention strategies.
• Partner with the Senior Talent Operations Partner to ensure newly acquired creators complete a structured capability module before taking on high-priority brand campaigns.

Creator Development Integration

• Train live hosts to successfully create high-converting short-form video content, and coach affiliate/MCN creators on transitioning into live commerce hosting.
• Collaborate with Social Content Production and Live Commerce Production teams to align creator performance with visual aesthetics, set designs, and campaign themes.
• Work alongside the Affiliate team to identify high-potential MCN creators, providing them with training, resources, and coaching to scale their sales volume and brand partnerships.