Senior Campaigns & Promotions Lead

Direc Business Technologies, Inc.; Quezon City; On-site; PHP 1,200,000 - 2,100,000; Full time

Job summary

Direc Business Technologies, Inc. is seeking a Campaign and Promotions Lead to own the full lifecycle of promotional campaigns—from concept through performance analysis—and to drive brand engagement and business growth.

You will lead multi-channel strategies, collaborate with the Creative Production Lead, and work with Sales, Product, and Customer Service teams to ensure alignment with business goals. The role requires 3–5 years in marketing or promotions, strong analytics, and budget

Qualifications

• Bachelor's degree in Marketing, Business, or Communications.
• Digital marketing certifications (GA, Meta Ads, HubSpot) are a plus.
• 3–5 years in marketing, campaigns, or promotions.

Responsibilities

• Develop and implement multi-channel promotional campaigns.
• Collaborate with Creative Production Lead to align materials with brand messaging.
• Analyze campaign performance and optimize across channels.
• Manage budgets and vendor partnerships for campaigns.
• Coordinate cross-functional teams across Sales, Product, and Customer Service.

Skills

Campaign planning

Social media marketing

Google Ads

Google Analytics

SEO/SEM fundamentals

Email marketing platforms

Data analysis

Budget management

CRM tools

Project management tools

Creative briefing coordination

Education

Bachelor's degree in Marketing/Business/Communications

Digital marketing certifications (GA, Meta Ads, HubSpot)

Tools

HubSpot

Salesforce

Lark

Asana

Trello

Mailchimp

Klaviyo

Google Analytics

Google Ads

Job description

Direc Business Technologies, Inc. is seeking a Campaign and Promotions Lead to own the full lifecycle of promotional campaigns—from concept through performance analysis—and to drive brand engagement and business growth.

You will lead multi-channel strategies, collaborate with the Creative Production Lead, and work with Sales, Product, and Customer Service teams to ensure alignment with business goals. The role requires 3–5 years in marketing or promotions, strong analytics, and budget