Senior Brand Manager

Activate Talent; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Activate Talent is seeking a Senior Brand Manager to lead integrated brand strategy and execution across all customer touchpoints. You will shape campaigns, launches, retail marketing, influencer, social, experiential, PR, and eCommerce to work under one cohesive brand strategy.

You will own the master brand calendar, develop briefs, lead quarterly planning, manage agency relationships, and partner with leadership to translate business priorities into marketing initiatives that drive awareness

Qualifications

• 3+ years in a Senior Brand Manager or equivalent.
• 5+ years of brand marketing experience.
• Experience with the US market is a must.
• High-growth CPG/beauty/wellness brands.
• Multi-channel launch experience (DTC, Amazon, national retail).
• Brand strategy and integrated campaigns.

Responsibilities

• Lead integrated brand strategy and execution across all customer touchpoints.
• Own master brand calendar and briefs for campaigns and launches.
• Oversee integrated product launches and quarterly planning.
• Manage agency relationships and partner with leadership to translate priorities into marketing initiatives.
• Drive awareness, engagement, and commercial growth through cross-functional collaboration.

Skills

Brand management

Campaign management

Cross-functional leadership

Project management

Brand strategy

Multi-channel marketing

Job description

We’re hiring a Senior Brand Manager to lead integrated brand strategy and execution across every customer touchpoint. This is a highly cross-functional role responsible for ensuring campaigns, product launches, retail marketing, influencer, social, experiential, PR, and eCommerce all work together under one cohesive brand strategy.

You’ll own the master brand calendar, develop campaign and launch briefs, lead quarterly planning, oversee integrated product launches, manage agency relationships, and partner closely with leadership to translate business priorities into marketing initiatives that drive awareness, engagement, and commercial growth.

The ideal candidate has experience scaling high-growth CPG, beauty, wellness, or consumer brands across DTC, Amazon, and national retail channels, with exceptional project management, brand strategy, and cross-functional leadership skills.

Must-Have:

• 3+ years as a Senior Brand Manager or equivalent
• 5+ years of brand marketing experience
• Experience with the US market is a must
• High-growth CPG, beauty, wellness, or consumer brand experience
• Multi-channel launch experience (DTC, Amazon, national retail)
• Brand strategy and positioning
• Integrated marketing campaign management