Senior Brand & Growth Manager, Global FMCG (Hybrid)

Michael Page; Philippines; Hybrid; PHP 4,000,000 - 6,400,000; Full time

Benefits offered by this job

Hybrid work setup

Competitive salary

Job summary

Michael Page is assisting a leading multinational FMCG organisation in Asia to appoint a Senior Marketing Leader for the Philippines. The role will drive strategy, portfolio growth, and integrated campaigns across digital, media, and shopper channels, partnering with regional teams to accelerate brand performance.

The successful candidate will own country marketing, lead cross-functional teams, and champion a consumer-centric culture while shaping local brand strategies and product innovations.

Qualifications

• 12+ years of progressive marketing experience within FMCG.
• Strong multinational company experience with regional or global stakeholders.
• Proven success in brand building and portfolio management.
• Demonstrated ability to influence diverse stakeholders and lead teams.

Responsibilities

• Develop and execute the country marketing strategy aligned with regional direction and local objectives.
• Lead portfolio, category, and brand growth plans to drive market share and profitability.
• Build integrated marketing campaigns across digital, media, shopper, and activation channels.
• Generate actionable consumer, shopper, and market insights to identify growth opportunities.

Skills

Marketing leadership

FMCG experience

Brand management

Stakeholder management

Job description

Michael Page is assisting a leading multinational FMCG organisation in Asia to appoint a Senior Marketing Leader for the Philippines. The role will drive strategy, portfolio growth, and integrated campaigns across digital, media, and shopper channels, partnering with regional teams to accelerate brand performance.

The successful candidate will own country marketing, lead cross-functional teams, and champion a consumer-centric culture while shaping local brand strategies and product innovations.