Global Brand Manager: Data-Driven Growth & Activation

Michael Page; Taguig; On-site; PHP 1,000,000 - 1,400,000; Full time

Job summary

Michael Page is recruiting a Brand Manager in the Philippines to develop and execute end-to-end marketing strategies that strengthen brand equity and drive business growth. You will lead integrated campaigns across digital and offline channels, manage agency partnerships, and leverage data-driven insights to optimise marketing performance and ROI.

You will analyse consumer insights, market trends, and competitive activity to identify growth opportunities, and lead brand activation across retail,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 5 years' experience in brand management, integrated marketing, or brand activation roles.
• Strong expertise in brand strategy, campaigns, and execution.
• Strong digital marketing, media planning, and performance marketing experience.
• Experience managing creative, media, PR, or digital agencies.

Responsibilities

• Analyse consumer insights, market trends, and competitive activity to identify growth opportunities.
• Develop and execute brand activation initiatives across retail, e‑commerce, community, and experiential channels.
• Drive end-to-end campaign delivery with measurable results.
• Build and manage content strategies across social media, websites, digital platforms, and paid media.
• Collaborate with agencies, creators, and cross‑functional stakeholders to deliver engaging content.
• Optimise media investments through performance analysis, audience targeting, testing, and reporting.
• Lead digital PR and brand amplification to increase awareness and engagement.
• Manage influencer and partnership programmes aligned with brand goals.
• Monitor campaign, media, and content performance against key metrics.
• Identify emerging digital platforms and trends to enhance brand relevance.
• Manage budgets to maximise marketing impact and ROI.

Skills

Brand management

Digital marketing

Campaign execution

Data-driven insights

Stakeholder management

Education

Bachelor's degree in Marketing

Job description

Michael Page is recruiting a Brand Manager in the Philippines to develop and execute end-to-end marketing strategies that strengthen brand equity and drive business growth. You will lead integrated campaigns across digital and offline channels, manage agency partnerships, and leverage data-driven insights to optimise marketing performance and ROI.

You will analyse consumer insights, market trends, and competitive activity to identify growth opportunities, and lead brand activation across retail,