Senior Associate Social Philippines

WPP; Manila; Hybrid; PHP 360,000 - 480,000; Full time

Job summary

WPP is seeking a Social Associate to manage paid social campaigns for a portfolio of WPP Media clients, shaping strategy and optimization across platforms.

You will collaborate with managers and strategists to develop full-funnel social strategies, ensure campaign performance, and maintain platform certifications. This role operates under a hybrid model in Manila, with learning and development opportunities driving ongoing excellence.

Qualifications

• Lead the execution and optimization of Paid Social campaigns across major platforms (Facebook, LinkedIn, Twitter) in accordance with objectives.
• Collaborate with managers and strategists to co-develop full-funnel social strategies (awareness, consideration, conversion).
• Maintain up-to-date certifications (Meta Blueprint, Twitter Flight School) and apply learnings to improve outcomes.

Responsibilities

• Lead the execution and optimization of Paid Social campaigns across major platforms, ensuring alignment with campaign objectives.
• Collaborate with managers and strategists to co-develop full-funnel social strategies.
• Manage activations across core and emerging platforms, providing insights to enhance performance.
• Analyze campaign performance mid-flight and post-launch to deliver actionable recommendations.

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary

This role is within WPP Media where you will be instrumental in performing Social campaigns for a portfolio of WPP Media clients as a Social Associate.

INDIVIDUAL RESPONSIBILITIES

• Lead the execution and optimization of Paid Social campaigns across major platforms (e.g., Facebook, LinkedIn, Twitter), ensuring alignment with campaign objectives and agency standards.
• Collaborate with managers and strategists to co-develop full-funnel social strategies (awareness, consideration, conversion), incorporating platform-specific best practices and advanced features.
• Manage Paid Social activations across core and emerging platforms (e.g., LINE, TikTok, Snapchat, Pinterest), providing platform-specific insights and recommendations to enhance campaign performance.
• Analyze campaign performance mid-flight and post-launch, delivering actionable insights and optimization plans to internal teams and clients.
• Maintain up-to-date certifications (e.g., Meta Blueprint, Twitter Flight School) and proactively apply learning to improve campaign outcomes.
• Take ownership of select cross-functional or innovation-driven projects, contributing to process improvements and test-and-learn initiatives.
• Any other project or tasks as assigned from time to time.

GROUP RESPONSIBILITIES

• Demonstrate strong understanding of WPP Media clients' priorities, campaign KPIs, and client business objectives to influence planning and execution decisions.
• Provide consultative input to internal teams on evolving media behaviors, social platform innovations, and audience engagement strategies.
• Proactively identify performance gaps and recommend data-driven solutions to enhance effectiveness and efficiency of campaigns.
• Resolve campaign delivery challenges with minimal supervision, and elevate complex issues with a clear solution-oriented approach.
• Ensure financial and operational compliance with WPP Media processes and contribute to audit-readiness and documentation.
• Actively contribute to team knowledge sharing by mentoring junior team members and participating in training sessions or case study presentations.
• Continuously expand and share knowledge and understanding of new trends, channels and technologies across social activation.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when were together, fostering creativity, collaboration, and connection in this open and supportive environment. Thats why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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