Senior Associate, Social, Philippines

WPP Media Limited; Manila; Hybrid; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Media Limited is seeking a Social Associate in Metro Manila to drive paid social campaigns for a portfolio of clients, ensuring alignment with objectives and agency standards.

You will collaborate with managers and strategists to develop full-funnel social strategies, manage activations across platforms, and analyze performance to deliver actionable improvements.

Responsibilities

• Lead paid social campaigns across major platforms to meet campaign objectives.
• Collaborate with managers and strategists to co-develop full-funnel social strategies.
• Manage activations across LINE, TikTok, Snapchat, Pinterest with platform-specific insights.
• Analyze campaign performance mid-flight and post-launch to deliver actionable optimizations.
• Maintain up-to-date certifications (Meta Blueprint, Twitter Flight School) and apply learning to improve outcomes.
• Take ownership of cross-functional projects and test-and-learn initiatives.
• Any other project or tasks as assigned.

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

This role is withinWPP Media where you will be instrumental in performing Social campaigns for a portfolio of WPP Media clients as a Social Associate.

INDIVIDUAL RESPONSIBILITIES

• Lead the execution and optimization of Paid Social campaigns across major platforms (e.g., Facebook, LinkedIn, Twitter), ensuring alignment with campaign objectives and agency standards.
• Collaborate with managers and strategists to co-develop full-funnel social strategies (awareness, consideration, conversion), incorporating platform-specific best practices and advanced features.
• Manage Paid Social activations across core and emerging platforms (e.g., LINE, TikTok, Snapchat, Pinterest), providing platform-specific insights and recommendations to enhance campaign performance.
• Analyze campaign performance mid-flight and post-launch, delivering actionable insights and optimization plans to internal teams and clients.
• Maintain up-to-date certifications (e.g., Meta Blueprint, Twitter Flight School) and proactively apply learning to improve campaign outcomes.
• Take ownership of select cross-functional or innovation-driven projects, contributing to process improvements and test-and-learn initiatives.
• Any other project or tasks as assigned from time to time.

GROUP RESPONSIBILITIES

• Demonstrate strong understanding of WPP Media clients’ priorities, campaign KPIs, and client business objectives to influence planning and execution decisions.
• Provide consultative input to internal teams on evolving media behaviors, social platform innovations, and audience engagement strategies.
• Proactively identify performance gaps and recommend data-driven solutions to enhance effectiveness and efficiency of campaigns.
• Resolve campaign delivery challenges with minimal supervision, and elevate complex issues with a clear solution-oriented approach.
• Ensure financial and operational compliance with WPP Media processes and contribute to audit-readiness and documentation.
• Actively contribute to team knowledge sharing by mentoring junior team members and participating in training sessions or case study presentations.
• Continuously expand and share knowledge and understanding of new trends, channels and technologies across social activation.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.

What gender identity do you most closely identify with?