Senior Associate, Content Operations (Livestream)

Lazada; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Lazada Philippines is seeking a strategic leader to develop and execute the Philippines LazLive country strategy, driving GMV growth, product assortment, and mega campaign cadence. You will define account-level product strategies and build the Hero Product pipeline.

You will translate market insights into actionable plans, monitor performance, and collaborate with regional and Philippine stakeholders to hit country targets. Strong English proficiency required; Filipino preferred.

Qualifications

• Bachelor’s degree with at least three years of experience in e-commerce, live commerce, marketplace operations, creator management, or a related field.
• Strong commercial ownership and ability to translate country targets into executable account, agency, category, and campaign plans.
• Data-driven and comfortable using GMV, traffic, conversion rate, AOV, and product-level performance data to diagnose issues and guide decisions.
• Solid understanding of the Philippines e-commerce and content-commerce landscape; English proficiency is required; Filipino language proficiency preferred.

Responsibilities

• Develop and execute the Philippines LazLive country strategy for GMV growth, product assortment, account development, and mega campaign cadence.
• Define account-level product strategies and category plans based on audience demand, commercial potential, and campaign priorities.
• Build and manage the country Hero Product pipeline, accelerating products toward the Hero threshold of more than 50 units sold within seven days.
• Translate Philippine market, consumer, creator, and category insights into actionable strategies adapted to the Philippines market.
• Monitor business performance, identify growth gaps, and coordinate with regional and Philippine stakeholders to deliver country targets.

Skills

Data-driven decisions

Commercial ownership

English proficiency

Education

Bachelor’s degree

Job description

1.Develop and execute the Philippines LazLive country strategy, covering GMV growth, product assortment, account development, and mega campaign cadence.

2.Define account-level product strategies and category plans based on audience demand, commercial potential, and campaign priorities.

3.Build and manage the country Hero Product pipeline, accelerating products toward the Hero threshold of more than 50 units sold within seven days.

4.Translate Philippine market, consumer, creator, and category insights into actionable strategies adapted to the Philippines market.

5.Monitor business performance, identify growth gaps, and coordinate with regional and Philippine stakeholders to deliver country targets.

Job Requirements:

1. 1.Bachelor’s degree with at least three years of experience in e-commerce, live commerce, marketplace operations, creator management, or a related field.
2. 2.Strong commercial ownership and a proven ability to translate country targets into executable account, agency, category, and campaign plans.
3. 3.Data-driven and comfortable using GMV, traffic, conversion rate, AOV, and product-level performance data to diagnose issues and guide decisions.
4. 4.Solid understanding of the Philippines e-commerce and content-commerce landscape; Philippine consumer, creator, or seller insights are highly preferred.
5. 5.Professional proficiency in English; Filipino language proficiency is preferred.