Senior ASO Specialist: Drive Global App Growth (Remote)

JustMarkets; Philippines; Remote; PHP 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Education budget

Language learning budget

Wellness budget

20 vacation days per year

10 sick leave days per year

Job summary

JustMarkets is seeking a Senior ASO Specialist to drive organic growth for our mobile apps across App Store and Google Play. You will develop ASO strategies, optimize metadata, and collaborate with Product and Design to enhance performance across international markets.

Responsibilities include keyword research, CRO through A/B testing, PPO/CPP/CSL management, and localization. A strong analytical mindset and English proficiency are required.

Qualifications

• 3+ years of commercial ASO experience.
• Hands-on experience with App Store Connect and Google Play Console.
• Strong knowledge of Keyword Research, Semantic Core development, and Metadata Optimization.
• Experience with A/B testing and CRO.
• Experience with PPO, Store Listing Experiments, CPP, CSL.
• Experience using ASO tools such as AppTweak, Sensor Tower, MobileAction, App Radar.
• Experience localizing listings for multiple markets and languages.
• Strong analytical thinking and data-driven decisions.
• Intermediate English or higher.

Responsibilities

• Develop and execute ASO strategies for App Store and Google Play.
• Conduct keyword research and build semantic cores for multiple GEOs and languages.
• Optimize app metadata, including titles, descriptions, keywords, and visuals.
• Plan, launch, and analyze A/B tests to improve conversion rates.
• Manage PPO, Store Listing Experiments, CPP, and CSL.
• Monitor keyword rankings and app performance.
• Localize store listings for different markets and languages.
• Collaborate with Product, Design, and Marketing to improve performance.
• Monitor reviews and ratings and maintain a high app rating.
• Analyze competitors to identify growth opportunities.

Skills

ASO experience

Keyword research

Semantic core

Metadata optimization

A/B testing

CRO

PPO

Store listing experiments

Localization

Data-driven decisions

English proficiency

Tools

AppTweak

Sensor Tower

MobileAction

App Radar

Job description

JustMarkets is seeking a Senior ASO Specialist to drive organic growth for our mobile apps across App Store and Google Play. You will develop ASO strategies, optimize metadata, and collaborate with Product and Design to enhance performance across international markets.

Responsibilities include keyword research, CRO through A/B testing, PPO/CPP/CSL management, and localization. A strong analytical mindset and English proficiency are required.