Senior Analytics Lead, NA Media & Insights (Remote/Hybrid)

WPP Media; Mexico; Hybrid; MXN 2,092,779 - 2,964,771; Full time

Job summary

WPP Media, a leader in AI-driven media analytics, seeks an Associate Director of Analytics to steer the NA analytics function. You will design measurement programs, present insights to clients, and integrate analytics across campaigns to improve outcomes.

You will mentor a high-performing team, ensuring rigorous data integrity and impactful analyses that guide strategic decisions for major client engagements.

Qualifications

• Bachelor’s degree from a top-tier college (3.0 GPA or equivalent) in Analytics, Technology or related field.
• 7+ years of experience in a data-based role, preferably in a media agency.
• Hands-on experience measuring both direct response and brand awareness campaigns.
• Experience with A/B experimentation, test design, Brand Lift studies, control vs. exposed frameworks, and short-term media effectiveness evaluation.
• Proficiency in Excel and PowerPoint (Google Docs a bonus).
• Familiarity with programming languages (SQL a bonus).
• Strong presentation skills with a visually engaging style.
• Excellent organizational and project-management skills.
• Deep understanding of digital campaign data collection and analysis.

Responsibilities

• Lead the design and measurement of brand and/or direct response campaigns (including Brand Lift surveys, A/B testing, Match Market Tests, etc.) ensuring they meet client objectives.
• Present complex data and analytics findings in a clear and actionable manner to clients and internal teams.
• Act as a trusted advisor on all things analytics, collaborating with clients to deliver tailored analytics solutions.
• Integrate analytics into all aspects of campaign planning, execution, and evaluation, ensuring data integrity, reporting, testing, and ad-hoc analysis.
• Recruit, manage, and mentor a high-performing analytics team, ensuring efficient workflow and high-quality outputs.

Skills

Data analysis

Excel

PowerPoint

Presentation skills

Project management

Digital analytics

SQL

Education

Bachelor’s degree in Analytics, Technology or related field

Tools

SQL

Job description

WPP Media, a leader in AI-driven media analytics, seeks an Associate Director of Analytics to steer the NA analytics function. You will design measurement programs, present insights to clients, and integrate analytics across campaigns to improve outcomes.

You will mentor a high-performing team, ensuring rigorous data integrity and impactful analyses that guide strategic decisions for major client engagements.