Search Engine Optimization Specialist

Virtual Property Management Solutions, LLC; Philippines; On-site; PHP 670,000 - 1,004,000; Full time

Job summary

Virtual Property Management Solutions, LLC in Philippines is seeking an experienced digital marketing specialist to manage Google Ads Search campaigns, execute SEO improvements, and maintain multiple WordPress sites across property management, vacation rentals, and hospitality brands.

You will focus on qualified leads with accurate conversion tracking, working with the marketing team to prioritize tasks and coordinate advanced website development with external developers.

Qualifications

• 3+ years of hands-on digital marketing experience including direct responsibility for Google Ads Search campaigns and SEO implementation.
• Proven Google Ads experience managing campaign budgets, targeting, search terms and bidding; ability to explain changes and results.
• Practical SEO experience with keyword research, on-page optimization, local SEO and routine technical issues, supported by Google Search Console or analytics results.
• Ability to independently manage WordPress pages and landing pages, redirects and routine website issues, with basic HTML/CSS knowledge.
• Hands-on GA4, Google Search Console and Google Tag Manager experience, including setting up or troubleshooting conversion tracking.
• Understanding of lead-generation campaigns, landing-page optimization, cost per lead and lead quality.
• Excellent written English, analytical and problem-solving skills, and clear communication of results and recommendations.
• Ability to organize work across multiple brands and websites, manage time, investigate issues and complete routine work independently with limited supervision.

Responsibilities

• SEO research and content: Research keywords, search intent and competitors; identify content and landing-page opportunities; optimize titles, descriptions, headings, URLs, internal links and existing content.
• SEO performance and technical issues: Use Google Search Console to monitor queries, rankings, traffic and indexing. Investigate declines, implement local SEO for service-area businesses, resolve routine technical issues and coordinate advanced fixes with developers.
• Google Ads management: Build, manage and optimize Search campaigns, including keywords, match types, negative keywords, responsive search ads, assets, geographic targeting, bidding and budgets. Review search terms and spending regularly.
• Paid-search results: Investigate underperforming campaigns, align ads with landing pages and recommend budget adjustments based on conversions, qualified leads and revenue rather than clicks alone.
• WordPress management: Create and update pages, landing pages, navigation, links, images and content across multiple websites. Manage redirects, improve page performance, troubleshoot basic plugin issues and make basic HTML/CSS edits.
• Conversion tracking: Set up, test and troubleshoot GA4 and Google Ads conversions using Google Tag Manager where appropriate. Track forms, calls and other lead actions; investigate duplicate conversions and discrepancies between platforms and actual leads.
• Lead generation and website improvements: Evaluate traffic sources, user behavior, forms, calls to action and conversion rates. Research competitor offers and develop campaigns for prospective property owners, HOA/condo associations and home-services customers.
• Reporting and priorities: Provide clear reports, identify problems and opportunities, and recommend next steps across brands. Connect marketing activity to qualified leads and customers, maintain website quality and elevate issues when needed.

Skills

SEO

Google Ads

WordPress

GA4

GTM

HTML/CSS

Content optimization

Analytics

English writing

Lead generation

Project management

Tools

Google Search Console

Google Tag Manager

WordPress CMS

Google Analytics

Job description

Position Overview

We are seeking an experienced specialist to manage Google Ads Search campaigns, implement SEO improvements, and manage and update multiple WordPress websites for our brands in property management, vacation rentals, association management, home services and hospitality. Website responsibilities include creating and editing pages and landing pages, updating content, and resolving routine website issues.

Your focus will be qualified leads and business results, supported by accurate conversion tracking. You will work with our marketing team to set priorities and coordinate advanced website development with outside developers.

Applicants must have hands‑on experience in both SEO and Google Ads Search and be able to explain their own work and results. Customer service, social media posting, graphic design or website design experience alone does not meet the requirements.

Primary Responsibilities

• SEO research and content: Research keywords, search intent and competitors; identify content and landing‑page opportunities; optimize titles, descriptions, headings, URLs, internal links and existing content.
• SEO performance and technical issues: Use Google Search Console to monitor queries, rankings, traffic and indexing. Investigate declines, implement local SEO for service‑area businesses, resolve routine technical issues and coordinate advanced fixes with developers.
• Google Ads management: Build, manage and optimize Search campaigns, including keywords, match types, negative keywords, responsive search ads, assets, geographic targeting, bidding and budgets. Review search terms and spending regularly.
• Paid‑search results: Investigate underperforming campaigns, align ads with landing pages and recommend budget adjustments based on conversions, qualified leads and revenue rather than clicks alone.
• WordPress management: Create and update pages, landing pages, navigation, links, images and content across multiple websites. Manage redirects, improve page performance, troubleshoot basic plugin issues and make basic HTML/CSS edits.
• Conversion tracking: Set up, test and troubleshoot GA4 and Google Ads conversions using Google Tag Manager where appropriate. Track forms, calls and other lead actions; investigate duplicate conversions and discrepancies between platforms and actual leads.
• Lead generation and website improvements: Evaluate traffic sources, user behavior, forms, calls to action and conversion rates. Research competitor offers and develop campaigns for prospective property owners, HOA/condo associations and home‑services customers.
• Reporting and priorities: Provide clear reports, identify problems and opportunities, and recommend next steps across brands. Connect marketing activity to qualified leads and customers, maintain website quality and elevate issues when needed.

Required Skills and Experience

• 3+ years of hands‑on digital marketing experience, including direct responsibility for Google Ads Search campaigns and SEO implementation.
• Proven Google Ads experience managing campaign budgets, targeting, search terms and bidding; ability to explain changes you made and results over a defined period.
• Practical SEO experience with keyword research, on‑page optimization, local SEO and routine technical issues, supported by Google Search Console or analytics results.
• Ability to independently manage WordPress pages and landing pages, redirects and routine website issues, with basic HTML/CSS knowledge.
• Hands‑on GA4, Google Search Console and Google Tag Manager experience, including setting up or troubleshooting conversion tracking.
• Understanding of lead‑generation campaigns, landing‑page optimization, cost per lead and lead quality.
• Excellent written English, analytical and problem‑solving skills, and clear communication of results and recommendations.
• Ability to organize work across multiple brands and websites, manage time, investigate issues and complete routine work independently with limited supervision.

Preferred Experience

Experience in property management, vacation rentals, real estate, HOA/association management, home services or hospitality is helpful but not required. Additional strengths include multi‑brand or multi‑location marketing, Google Business Profile management, call tracking, CRM and marketing automation tools, connecting leads to closed business, and AI‑assisted research.

How Success Will Be Measured

We will evaluate progress against agreed priorities and baseline performance, considering available budgets and the time needed for SEO improvements. Measures include qualified organic traffic and search visibility, qualified leads, cost per qualified lead, Google Ads and website conversion performance, accurate tracking and reporting, website performance and useful growth recommendations.