Senior SEO & Paid Ads Specialist

Pinoy SEO; Philippines; Remote; PHP 893,000 - 1,451,000; Full time

Benefits offered by this job

Performance-based raises

5 days off annually

Annual cost-of-living adjustments

Career growth opportunities

Job summary

Pinoy SEO in the Philippines is seeking a Senior SEO & Paid Ads Specialist to lead organic and paid strategies. You will drive traffic, generate leads, and maximize ROI by combining technical SEO with paid campaigns across multiple platforms.

The role emphasizes autonomy, data-driven decision making, and collaboration with cross-functional teams to optimize budgets and performance metrics in a fully remote setting.

Qualifications

• 5+ years in SEO or performance marketing.
• Proficient with GA4 and GSC.
• Experience managing PPC campaigns across platforms.
• Strong analytical and reporting skills.

Responsibilities

• Develop and execute SEO strategies to improve organic visibility and rankings.
• Plan, launch, and optimize paid campaigns across Google Ads, Meta, and other platforms.
• Monitor performance, run A/B tests, and improve conversion rates.
• Collaborate with content, design, and dev teams and present KPIs.
• Stay updated on search and ads platform changes and identify growth opportunities.

Skills

SEO expertise

Paid advertising

Data-driven decisions

Analytics

Communication

Tools

Google Ads

GA4

Google Tag Manager

SEMrush

Ahrefs

Screaming Frog

Job description

Senior SEO & Paid Ads Specialist

• Work Type: Full-time.


• Schedule: Standard US business hours.


• Location: 100% Remote.

Role Overview

We are seeking an experienced Senior SEO & Paid Ads Specialist to lead and execute organic and paid digital marketing strategies focused on increasing website traffic, generating qualified leads, and driving measurable business growth. Highly autonomous and data-driven, you will combine technical SEO expertise with paid advertising management to develop, implement, and optimize campaigns across multiple platforms. Your primary objective is to ensure efficient budget allocation, maximize return on investment (ROI/ROAS), and translate complex marketing performance data into actionable business insights.

Key Responsibilities

• SEO Strategy & Execution: Develop and execute comprehensive strategies to improve organic visibility and search rankings. Conduct technical SEO audits, keyword research, and competitor analysis, while implementing on-page, off-page, and technical optimizations.


• Paid Advertising Management: Plan, launch, manage, and optimize paid campaigns (search, display, remarketing, and performance-based) across Google Ads, Meta Ads, and other platforms. Manage budgets, monitor spending, and optimize bidding strategies to maximize ROI and ROAS.


• Analytics & Optimization: Monitor campaign performance, track website traffic, and analyze user behavior. Conduct A/B testing on ad creatives, landing pages, and audience targeting. Develop landing page optimization strategies to continuously improve conversion rates and lead generation.


• Cross-Functional Collaboration & Reporting: Collaborate with content, design, and development teams to ensure SEO best practices and paid campaign alignment. Create and present regular performance reports, establish KPIs, and refine strategies based on business objectives.


• Innovation & Market Trends: Stay up to date with search engine algorithm updates and advertising platform changes. Proactively identify new growth opportunities, emerging channels, and innovative approaches to improve digital marketing performance.

Requirements & Qualifications

• Experience: 5+ years of experience in SEO, paid advertising, performance marketing, or a related digital marketing role, with a proven track record of improving organic traffic, keyword rankings, and conversions.


• Technical Proficiency: Strong hands-on experience managing Google Ads (keyword targeting, bidding strategies, budget allocation). Proficiency in Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and industry-standard SEO tools (SEMrush, Ahrefs, Screaming Frog).


• Core Competencies: Deep understanding of technical, on-page, and off-page SEO, as well as conversion tracking, attribution models, and performance measurement. Strong analytical and problem-solving skills with the ability to interpret complex data, manage multiple projects, and present insights effectively.


• Remote Infrastructure: Must have a dedicated, noise-free home office setup equipped with a reliable, high-speed internet connection and a backup power source.

Preferred Qualifications (Bonus)

• Experience with Meta Ads and other diverse paid advertising platforms.


• Experience working with content management systems (CMS), landing page builders, and basic HTML/CSS.


• Advanced English proficiency.

Benefits of Working for Hyre

• Performance-based raises.


• Minimum 5 days off annually (paid or unpaid based on client terms).


• Annual cost-of-living adjustments at your one-year anniversary.


• Opportunities for continuous career growth.