Search Engine Optimization Specialist

Excellence Group; Philippines; On-site; PHP 400,000 - 700,000; Full time

Job summary

Excellence Group is seeking a results-driven SEO Specialist to manage and improve organic search performance across multiple companies within the group. You will develop and execute SEO strategies across different websites, brands, industries, and target markets.

The role requires strong technical SEO knowledge, content optimization, and analytics, plus experience coordinating several projects. You will work with marketing, content, web development, design, and business teams to increase

Qualifications

• Minimum 2–5 years of practical SEO experience.
• Proven track record of improving organic traffic, keyword rankings, leads, or revenue.
• Experience managing SEO for multiple websites, brands, or business units.
• Strong understanding of on-page, off-page, technical, local, and content SEO.
• Strong proficiency in Google Analytics 4 and Google Search Console.
• Experience with SEO tools such as Semrush, Screaming Frog, Moz, Sitebulb.
• Excellent written and verbal English communication skills.

Responsibilities

• Develop and implement customized SEO strategies for each company within the group.
• Conduct detailed website audits and prepare prioritized SEO action plans.
• Manage multiple websites, campaigns, industries, and target markets simultaneously.
• Research competitors, market trends, search behaviour, and growth opportunities.
• Ensure SEO activities align with the commercial goals of the respective companies.
• Optimize website pages, landing pages, blogs, product descriptions, and other digital content.
• Prepare SEO content briefs for writers and marketing teams.
• Optimize titles, meta descriptions, headings, URLs, internal links, images, and structured content.
• Identify content gaps and recommend new pages, articles, and topic clusters.
• Review content for search intent, quality, readability, originality, and conversion potential.

Skills

SEO strategy

Technical SEO

Content optimization

Analytics

Project coordination

English communication

Tools

Semrush

Screaming Frog

Moz

Sitebulb

Job description

We are seeking a results-driven SEO Specialist to manage and improve the organic search performance of multiple companies within our group. The successful candidate will develop and execute SEO strategies across different websites, brands, industries, and target markets.

This role requires strong technical SEO knowledge, content optimization skills, analytical ability, and experience managing several projects simultaneously. The SEO Specialist will work closely with marketing, content, web development, design, and business teams to increase qualified organic traffic, improve keyword rankings, generate leads, and support business growth.

Key Responsibilities

SEO Strategy and Management

• Develop and implement customized SEO strategies for each company within the group.


• Conduct detailed website audits and prepare prioritized SEO action plans.


• Manage multiple websites, campaigns, industries, and target markets simultaneously.


• Research competitors, market trends, search behaviour, and growth opportunities.


• Ensure SEO activities align with the commercial goals of the respective companies.

Keyword and Content Optimization

• Optimize website pages, landing pages, blogs, product descriptions, and other digital content.


• Prepare SEO content briefs for writers and marketing teams.


• Optimize titles, meta descriptions, headings, URLs, internal links, images, and structured content.


• Identify content gaps and recommend new pages, articles, and topic clusters.


• Review content for search intent, quality, readability, originality, and conversion potential.


• Prevent keyword cannibalization and duplication across group websites.

Technical SEO

• Conduct regular technical audits and identify issues affecting crawling, indexing, rankings, and user experience.


• Monitor and improve website architecture, navigation, internal linking, XML sitemaps, robots.txt files, canonical tags, redirects, and schema markup.


• Identify and resolve broken links, duplicate content, crawl errors, indexing problems, and redirect chains.


• Work with developers to improve website speed, mobile usability, Core Web Vitals, and overall technical performance.


• Monitor website health and ensure search engines can properly discover, crawl, render, and index important pages.

Off-Page SEO and Authority Building

• Develop ethical link-building and digital PR strategies.


• Identify relevant websites, publications, directories, and partnership opportunities.


• Monitor backlinks and evaluate their quality, relevance, and authority.


• Identify potentially harmful links and recommend appropriate action.


• Improve brand mentions, domain authority, and online credibility.


• Ensure all off-page activities comply with search-engine guidelines.

Local and International SEO

• Optimize Google Business Profiles and local landing pages where applicable.


• Maintain accurate business names, addresses, phone numbers, operating hours, and categories across online directories.


• Improve visibility for location-based and near me searches.


• Support international and multilingual SEO strategies when required.


• Implement and monitor hreflang tags, country targeting, and localized content.

Analytics and Reporting

• Monitor organic traffic, keyword rankings, impressions, click-through rates, conversions, leads, and revenue contribution.


• Use Google Analytics 4, Google Search Console, Google Tag Manager, and professional SEO tools.


• Build and maintain SEO dashboards for individual companies and group management.


• Prepare weekly and monthly performance reports with clear insights and recommendations.


• Measure the business impact and return on investment of SEO initiatives.


• Investigate performance changes and provide corrective action plans.


• Keep management informed about algorithm updates, risks, opportunities, and progress.

Collaboration and Governance

• Coordinate with content writers, designers, developers, social-media teams, paid-media teams, and business managers.


• Provide SEO requirements before new pages, campaigns, and websites are launched.


• Establish common SEO standards, processes, templates, and quality controls across the group.

Required Qualifications

• At least [2–5] years of practical SEO experience.


• Demonstrated experience improving organic traffic, keyword rankings, leads, or revenue.


• Experience managing SEO for multiple websites, brands, or business units.


• Strong understanding of on-page, off-page, technical, local, and content SEO.


• Strong proficiency in Google Analytics 4 and Google Search Console.


• Experience with tools such as Semrush, Screaming Frog, Moz, Sitebulb, or similar platforms.


• Strong analytical, research, problem-solving, and reporting skills.


• Excellent written and verbal English communication skills.

Key Performance Indicators

Performance may be assessed using the following KPIs:

• Growth in qualified organic traffic


• Improvement in priority keyword rankings and visibility


• Growth in organic leads, sales, and conversion rates


• Improvement in non-branded organic search performance


• Increase in indexed and high-performing pages


• Reduction in technical SEO errors


• Improvement in Core Web Vitals and website performance


• Growth in relevant, high-quality backlinks


• Improvement in local search visibility


• Completion of agreed SEO projects within deadlines


• Accuracy, clarity, and timeliness of reporting


• Organic search contribution to business revenue