Senior SEO Specialist

2X; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

2X is seeking a driven SEO/GEO specialist to optimize brand visibility and content usefulness across AI-powered search platforms. You will integrate agentic experience optimization into SEO plans, monitor Google algorithm changes, and translate findings into actionable client recommendations.

The role involves creating tailored reports and dashboards, communicating strategies to stakeholders, mentoring juniors, and coordinating with content, paid media, analytics, and strategy teams to align

Qualifications

• Bachelor's degree in Marketing, Communications, Data Analytics or related field.
• 3+ years relevant experience in SEO / GEO role.
• Strong SEO and GEO understanding for on-page, technical and off-page work.

Responsibilities

• Support GEO initiatives to improve brand visibility and content usefulness across AI-powered search experiences.
• Incorporate agentic experience optimization into SEO planning.
• Stay updated on Google algorithms and AI-led discovery channels and translate into recommendations.
• Provide reports and dashboards with insights and practical recommendations across SEO and GEO workstreams.
• Articulate SEO and GEO strategies to stakeholders.
• Review work and mentor junior team members.
• Collaborate with content, paid media, web analytics, strategy, and account management teams.
• Connect recommendations to traffic, leads, conversions, and revenue objectives.

Skills

SEO

GEO

Content strategy

Analytics

Client management

Reporting

Communication

Education

Bachelor's degree in Marketing

Data Analytics

Tools

SEMrush

Screaming Frog

GEO tracking tools

Ahrefs

GA4

GSC

Looker Studio

GTN

Brightedge

Job description

Key Responsibilities:

• Support Generative Engine Optimization (GEO) initiatives by improving brand visibility, entity clarity, topical authority, citation potential, and content usefulness across AI-powered search experiences, large language model responses, and generative answer platforms.
• Incorporate agentic experience optimization into SEO planning by considering how AI agents, search assistants, and automated recommendation systems discover, evaluate, compare, and select brands, products, services, and content on behalf of users.
• Stay updated on changes in google algorithms, search behavior, SERP features, AI Overviews, generative search platforms, answer engines, and other AI-led discovery channels. Translate these changes into clear recommendations for client campaigns and internal SEO practices.
• Proven working experience with related SEO, GEO and reporting tools, especially SEMrush, Screaming Frog, GEO tracking tools (such as Peec AI, Writesonic, AnthenaHQ, Profound), Ahrefs, GA4, GSC, Lookerstudio, GTM, content management platforms, etc. Experience with SEO enterprise tools (e.g. Brightedge, etc.) and project management tools (e.g. Asana, Monday.com, etc.). is a strong advantage.
• Able to manage several client accounts while maintaining quality, timeliness, and attention to detail. Support additional projects when required.
• Able to create purposeful reports and dashboards tailored to client needs. Provide solid insights, campaign performance analysis, and practical recommendations across SEO and GEO workstreams.
• Able to articulate SEO and GEO strategies, plans, and recommendations to stakeholders.
• Strong written and verbal communication skills by translating complex SEO and GEO metrics into strategic insights that resonate with both technical and non-technical stakeholders.
• Support junior team members by reviewing work, sharing knowledge, explaining SEO and GEO reasoning, and helping them become more independent in campaign execution.
• Work proactively with internal teams, including content, paid media, web, analytics, strategy, and account management, to keep SEO and GEO work aligned with wider campaign timelines and marketing goals.
• Apply an outcome-focused approach to SEO and GEO work by connecting recommendations to traffic growth, lead generation, conversion quality, revenue contribution, and broader marketing objectives.
• Conduct R&D initiatives related to SEO, GEO, AI search visibility, agentic journeys, structured data, content retrievability, brand authority signals, and emerging search tools. Share findings with the wider team to improve service offerings.
• Improve SEO and GEO operations by identifying workflow bottlenecks, documenting processes, standardizing recurring tasks, and helping the team work more efficiently.
• Demonstrated interest in continued skills development, especially around digital marketing, SEO and GEO trends, digital campaign, data analytics, and others.
• Continue building skills in SEO, GEO, AI search, digital marketing, B2B marketing, analytics, reporting, and campaign performance.
• Develop an understanding of different B2B industries and how SEO, GEO, and content discovery can support each client’s marketing goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, Data Analytics, or related field.
• Proficiency in languages other than English is an added advantage, particularly for multi-region or multilingual SEO initiatives.
• 3+ years relevant experience working in SEO / GEO role.
• Has strong SEO and GEO understanding, execution as well as strategy planning pertaining to on-page, technical and off-page SEO.