SEO Specialist

Private Advertiser; Philippines; On-site; PHP 350,000 - 500,000; Full time

Job summary

Private Advertiser seeks an proactive SEO Specialist to own the strategy across two brands, focusing on technical SEO, content optimisation, and organic growth. You will drive search visibility, analyze data, and implement backlink and digital PR initiatives to boost qualified traffic.

You will work with the marketing team to align with product launches and newsworthy content while tracking performance using GA, GSC, and industry tools to optimise future campaigns.

Qualifications

• Proven SEO specialist with experience across multiple brands.
• Strong on-page, off-page and technical SEO knowledge.
• Proficient with Ahrefs/SEMrush/Screaming Frog and analytics tools.

Responsibilities

• Own and implement the SEO strategy to grow organic visibility.
• Conduct keyword research, competitive and trend analysis.
• Manage on-page metadata, internal linking and content optimisation.
• Oversee technical SEO: crawlability, indexation, speed and schema.
• Perform regular SEO audits and recommend improvements.
• Create SEO-friendly content and publish articles and guides.
• Develop backlink and digital PR strategies to boost authority.
• Collaborate with marketing for product launches and newsworthy content.
• Monitor KPIs using GA, GSC, Ahrefs, SEMrush and other tools.
• Track, analyse and report on rankings, traffic and conversions.

Skills

SEO Strategy

Keyword Research

Technical SEO

Backlink Acquisition

Content Optimisation

Analytics Tools

Digital PR

Data Analysis

Tools

Ahrefs

SEMrush

Screaming Frog

Job description

About the role

We are looking for a proactive and detail-orientated SEO Specialist to take ownership of the SEO strategy, content, and organic growth for the company. This role is responsible for improving search visibility, increasing qualified organic traffic, and driving long-term growth across both brands through technical SEO, content optimisation, backlink acquisition, digital PR, and data-driven initiatives.

Key responsibilities

• Develop and implement SEO strategies for the company to improve website visibility, organic traffic, and qualified leads.
• Conduct keyword research, competitor analysis, content gap analysis, and search trend analysis to identify growth opportunities.
• Manage on-page SEO, including metadata optimisation, internal linking, URL structure, content optimisation, and image optimisation.
• Manage technical SEO, including crawlability, indexation, site architecture, canonicalisation, Core Web Vitals, page speed, structured data (Schema), redirects, and duplicate content.
• Perform regular SEO audits and recommend improvements to website structure, content, and technical performance.
• Write, optimise, and publish SEO-friendly blog articles, landing pages, buying guides, and website content.
• Develop and execute backlink acquisition strategies to increase domain authority and improve search rankings.
• Work closely with the marketing team to develop digital PR campaigns, product launches, customer success stories, and newsworthy content that earns high-quality backlinks.
• Monitor website performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools.
• Track, analyse, and report on SEO KPIs, including rankings, traffic, conversions, domain authority, backlinks, and organic lead generation.

About you

• Proven experience as an SEO Specialist or in a similar role.
• Experience managing SEO across multiple websites or brands.
• Strong understanding of on-page, off-page, and technical SEO.
• Proven experience developing and executing backlink acquisition and digital PR strategies.
• Strong knowledge of Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
• Experience implementing structured data (Schema markup) and technical SEO best practices.
• Strong understanding of Core Web Vitals, page speed optimisation, and website performance.
• Experience writing SEO-optimised blogs, landing pages, buying guides, and website content.
• Excellent keyword research, competitor analysis, and content planning skills.