Search Ads Quality & Optimization Specialist

ByteDance; Taguig; On-site; PHP 360,000 - 600,000; Full time

Job summary

ByteDance in the Philippines seeks a Search Ads Quality Analyst to evaluate and optimize search results and ads relevance. You will assess search quality using established guidelines, analyze queries, and help refine SOPs to improve performance and user experience.

You may work with sensitive content as part of escalation reviews and cross-functional projects, contributing to revenue growth while maintaining high-quality standards and a user-centric approach.

Qualifications

• Fluency in English as the primary working language.
• Familiarity with search engines, social media algorithms, and SEO.
• Strong capacity to learn and understand new concepts.
• Proficiency in common office software and search engine-related experience preferred.
• Deep understanding of local culture and internet usage habits.
• Attention to detail and ability to use data analysis to identify trends.

Responsibilities

• Conduct regular assessments on search quality in accordance with evaluation guidelines/standards.
• Utilize evaluation methodology to perform daily strategy assessment of search quality in accordance with evaluation guidelines/standards.
• Analyze user search queries, utilize various tools to understand and categorize search requirements, and identify types of search quality issues in search results.
• Provide feedback and suggestions for guidelines/standards/SOP improvement based on assessments.
• Being flexible and open to working on projects outside of core expertise and using assessment methods to support related projects.
• Able to work with sensitive content including but not limited to child exploitation, diverse religious and political perspectives, violence, and adult/sexual content. (Not frequent)
• Perform any other duties as assigned.

Skills

Fluent English

Search engines familiarity

Quick learner

Office software

Search engine experience

Local culture awareness

Data analysis

Attention to detail

Job description

ByteDance in the Philippines seeks a Search Ads Quality Analyst to evaluate and optimize search results and ads relevance. You will assess search quality using established guidelines, analyze queries, and help refine SOPs to improve performance and user experience.

You may work with sensitive content as part of escalation reviews and cross-functional projects, contributing to revenue growth while maintaining high-quality standards and a user-centric approach.