Marketing and Operations Executive, SEA

Sony Music Entertainment; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Sony Music Entertainment is seeking a dynamic Marketing and Operations Executive to join the International Marketing team in South East Asia. The role focuses on building, implementing and improving processes, technology and data to enable the team to create, operate efficiently and deliver value to the region and artists.

You will lead reporting strategy, collect data from DSPs and platforms, define KPIs, and drive campaign planning and optimization across SEA markets.

Qualifications

• Marketing operations or program management experience.
• Experience in building and optimizing processes and systems.
• Ability to produce timely data insights and dashboards.

Responsibilities

• Guide the marketing reporting strategy with timely data and insights.
• Lead data collection and reporting from DSPs and platforms, generating weekly insights.
• Define KPIs to track campaign performance by DSP and territory.
• Interrogate data to identify trends and inform stakeholders.
• Lead post-campaign analyses to capture lessons and influence future campaigns.
• Enhance marketing processes by standardising best practices and automating workflows.
• Coordinate planning activities with clear deliverables, resources and success criteria.
• Ensure campaigns run on plan and budget, flag risks early.
• Work with finance to define campaign budgets and track spend.

Skills

Marketing ops

Program management

Data analysis

Job description

We are looking for a dynamic and experienced Marketing and Operations Executive to join the International Marketing team at Sony Music. In this role, you will build, implement and improve the processes, technology and data of the International Marketing team in South East Asia; providing planning, governance and insights to enable the team to focus on the creative process, operate efficiently and deliver value to the region and the artists.

What you'll do:

• Guide the marketing reporting strategy to ensure the marketing team has timely, accurate and relevant data and insights to build, execute and monitor campaigns.
• Lead the collation, reporting and tracking of data from DSPs and other platforms, produce insights, and build and maintain reports to share with the broader marketing team on a weekly basis.
• Define relevant KPIs to track performance by DSP and other relevant platforms, at the territory and aggregate level.
• Interrogate data and use it to identify trends and propose actions to the wider marketing team and other stakeholders when relevant.
• Lead post- campaign analysis to determine campaign performance and determine lessons learned and actionable insights for future marketing efforts.
• Enhance campaign operations and marketing processes across International Marketing by standardising best practices, automating workflows, and improving collaboration between local and regional teams.
• Actively participate in campaign planning activities, including but not limited to defining the marketing objectives for each campaign, creating and managing project plans with clearly defined deliverables and resources, defining success criteria and KPIs and providing insights to inform campaign activities.
• Coordinate workstreams and dependencies, track and communicate progress, identify obstacles, and ensure they’re addressed.
• Ensure marketing campaigns are executed according to the agreed plan and budget, and flag potential risks and issues on time.
• Optimize international marketing processes in the region to enable the team to grow, scale and deliver the expected revenue.
• Work with the broader marketing team and finance to define campaign budgets and manage the day-to-day tracking of marketing budget spend across all teams.
• Work with the wider marketing team to support critical activities through a set of standard marketing reports (weekly, monthly, quarterly and by half year).

Who you are:

Experience in marketing, marketing ops/program management in a creative industry, including building and optimizing processes and systems. Know how on global release procedures and processes.

Practical creative experience such as videography/filming and editing/photography/animation/design - a plus but not essential.

Well-versed of SEA markets music culture and it’s customer behaviours.

Technical capabilities:

• Storytelling: Ability to build a solid narrative for the artist, including core identity and backstory, brand, semiotics, image, visuals, and translate that into tangible marketing and fan experience and engagement actions
• Data Literacy: Ability to analyse the music market and relevant data and apply insights to make decisions to drive / improve results. Able to review assets against established ingest and metadata guidelines and processes.
• Project Management: Ability to plan and organise internal and external resources to deliver the agreed outcomes for a variety of projects within the agreed quality timeframe and budget.
• Digital literacy: Thorough understanding of how the various technologies that drive music consumption work and how to use them to create content and drive audience / fan engagement.
• Agility: Responds and adapts quickly to changes, maintaining a flexible attitude and using the new conditions to evolve their thinking.
• Creativity: Ability to generate new and useful ideas and to execute them through a variety of media and digital and non-digital platforms.
• Problem Solving: Has a "can-do" attitude and sees obstacles as opportunities to find alternative ways to do things and grow, demonstrating resourcefulness and flexibility.
• Communication: Ability to articulate an idea or point of view verbally or in writing succinctly, with clarity and confidence, adapting the message to different audiences.
• Operational excellence: Ability to proactively determine opportunities for improvement and optimising processes and technology to achieve business’ goals.
• Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviours in different teams and countries.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.