Strategic Marketing & Operations Executive, SEA

Sony Music Entertainment Germany; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Sony Music Entertainment Germany is seeking a dynamic Marketing and Operations Executive to join the International Marketing team in South East Asia. The role focuses on building, implementing and improving processes, technology and data to enable efficient operations and deliver value to the region and artists.

You will lead data-driven campaigns, governance and insights, align budgets with campaigns and collaborate with local and regional teams for continuous improvement and growth.

Qualifications

• Experience in marketing and marketing ops/program management in a creative industry.
• Experience building and optimizing processes and systems.
• Knowledge of global release procedures and processes.
• Practical creative experience such as videography/filming and editing/photography/animation/design.
• Well-versed in SEA markets music culture.

Responsibilities

• Guide the marketing reporting strategy with timely data and insights to plan, execute and monitor campaigns.
• Lead collation, reporting and tracking of data from DSPs, produce insights and share weekly reports.
• Define KPIs to track performance by DSP and platforms at territory and aggregate levels.
• Interrogate data to identify trends and propose actions to marketing teams and stakeholders.
• Lead post-campaign analysis to determine performance and actionable lessons for future campaigns.
• Enhance campaign operations by standardising practices, automating workflows and coordinating teams.
• Participate in campaign planning, define objectives, create project plans with deliverables and resources.
• Coordinate workstreams, track progress, identify obstacles and address them.
• Ensure campaigns run to plan and budget, flag risks on time.
• Optimize international marketing processes to grow revenue and scale.
• Work with finance to define budgets and track day-to-day spend across teams.
• Support critical activities with standard marketing reports weekly, monthly, quarterly and biannually.

Job description

Sony Music Entertainment Germany is seeking a dynamic Marketing and Operations Executive to join the International Marketing team in South East Asia. The role focuses on building, implementing and improving processes, technology and data to enable efficient operations and deliver value to the region and artists.

You will lead data-driven campaigns, governance and insights, align budgets with campaigns and collaborate with local and regional teams for continuous improvement and growth.