The Sales Officer is responsible for driving customer acquisition and expanding BPI's presence beyond traditional banking channels through strategic partnerships and community-based sales initiatives. The role focuses on acquiring new-to-bank customers, promoting BPI's digital and retail banking solutions, and delivering an exceptional customer experience through proactive engagement and relationship building.
Major Responsibilities
- Drives customer acquisition initiatives to attract new-to-bank customers within the assigned area.
- Sources and acquires quality accounts through area mapping, lead generation, field activities, and other sales initiatives, with a focus on:
- Digital Account Opening
- Credit Cards
- Personal and Retail Loans
- Insurance Products
- Develops and executes local sales and client acquisition strategies in collaboration with partner segments, products, and platforms.
- Conducts worksite presentations, marketing campaigns, and community engagement activities to generate leads and acquire new customers.
- Builds and maintains strong relationships with partners, organizations, and prospective clients to support business growth.
- Promotes BPI's digital and retail banking products and services to prospective customers and partner communities.
- Identifies and pursues new business opportunities within the assigned territory to expand market reach.
- Assists customers throughout the onboarding process and ensures the completion of required documentation and administrative requirements.
- Coordinates with internal stakeholders and partner groups to facilitate account acquisition and customer onboarding.
- Delivers exceptional customer service while consistently achieving sales, acquisition, and productivity targets.
Qualifications
- Bachelor's degree in Accounting, Business Management, Banking and Finance, Marketing, Economics, Mathematics, Statistics, or related fields.
- At least three (3) years of experience in sales, marketing, business development, or customer acquisition.
- Strong presentation, communication, negotiation, and strategic marketing skills.
- Customer-focused, results-driven, and capable of building strong business relationships.
- Proficient in Microsoft Office applications.