Sales & Marketing Executive

Daluyon Beach and Mountain Resort; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Service Charge

Standard Benefits

Job summary

Daluyon Beach and Mountain Resort is seeking a Sales & Marketing Executive to lead all commercial activities as a hands-on, player-coach who drives sales and revenue growth.

The role involves cultivating trade relationships, managing digital marketing platforms, negotiating contracts, and producing data-driven performance reports for management to guide occupancy and revenue strategy.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 2+ years of hospitality sales or marketing experience as a hands-on contributor.
• Strong network with travel trade partners, media, and corporate clients.
• Excellent negotiation, presentation, and data-reporting skills with budgeting and reconciliation.
• Solid understanding of revenue management and digital marketing platforms.

Responsibilities

• Develop marketing plans and strategies to achieve occupancy and revenue targets.
• Forecast sales, analyze competitors, and optimize daily rates.
• Lead budget planning and revenue forecasting with cost control and ROI focus.
• Conduct outside sales calls, site visits, and face-to-face meetings to close B2B contracts.
• Manage digital marketing platforms and keep the company website updated.
• Drive eco-tourism campaigns and festival-focused online initiatives for direct bookings.
• Coordinate awards submissions and CSR/sustainability activities year‑round.
• Represent the resort at industry events, travel fairs, and in collaborations.

Skills

Marketing & Sales

Hospitality Sales

Negotiation

Data Reporting

Digital Marketing

Revenue Management

Education

Bachelor's Degree in Marketing

Tools

Meta Business Suite

Google Ads

Job description

About the role

The Sales & Marketing Executive is the hands-on, strategic lead for all commercial activities at Daluyon Beach and Mountain Resort. As a "working executive" and player-coach, this role goes beyond delegation. The Executive is responsible for personally driving sales and revenue growth by actively cultivating high-value trade relationships, hands-on managing of digital marketing platforms, negotiating contracts, and producing data-driven performance reports for management.

Key responsibilities

• Develop comprehensive marketing plans and implement different marketing strategies and tactics to achieve occupancy and revenue targets. Forecast sales performance, conduct competitor analysis, and optimize daily rates.

• Lead Sales and Marketing's comprehensive budget planning and revenue forecasting. Conduct regular expense and revenue reconciliations to ensure financial targets are met, costs are controlled, and ROI is maximized.

• Personally conduct outside sales calls, site inspections, and face-to-face client meetings to aggressively close B2B contracts with inbound tour operators, travel agencies, and corporate retreat organizers.

• Create and actively drive digital marketing strategies while taking a hands-on role in managing digital marketing platforms (e.g., Meta Business Suite, Google Ads, and other relevant platforms), including overarching website upkeep and maintenance.

• Conceptualize, launch, and personally monitor targeted online campaigns centered around eco-tourism milestones and vibrant Philippine festivals to maximize direct-to-consumer bookings.

• Spearhead the team in coordinating, compiling documentation, and managing the end-to-end submission process for all local and international awards the resort participates in.

• Serve as the corporate social responsibility (CSR) and sustainability champion, creating and executing year-round programs and activities. Conceptualize and budget on-property seasonal guest activities to enhance the guest experience.

• Represent the management in industry events, local tourism organizations, and associations. Actively scout and recommend strategic collaborations (e.g., lifestyle brands, content creators, influencers) to the General Manager, represent the resort at major travel fairs, and host media familiarization (fam) tours.

• Personally review all online guest reviews (e.g., TripAdvisor, Google, OTAs) to maintain brand standards, ensure appropriate responses, and extract actionable operational insights.

• Produce comprehensive weekly and monthly performance reports for the General Manager, detailing campaign ROI, direct vs. OTA booking conversions, B2B sales pipeline progress, and digital reach metrics.

• Directly manage the end-to-end sales cycle for top-tier accounts, negotiating contracts, group rates, and terms to ensure mutually beneficial agreements. Negotiate rates and contracts with external marketing suppliers (e.g., freelance photographers, videographers, agencies).

• Define the strategic direction and promotional pricing for Online Travel Agencies (OTAs). Coordinate directly with the Guest Services Accounts Specialist for daily channel execution and extranet maintenance.

• Actively collaborate with other teams (Operations, F&B, Guest Services) to develop new resort products, services, and marketable packages. Ensure seamless real-time execution of these offerings, alongside VIP arrivals and special events.

About you

• Bachelor's Degree in Marketing or a related field.

• Minimum of 2 years of experience in hospitality sales, marketing, or business development as a hands-on contributor (preferably boutique/eco-resort).

• Strong existing network of travel trade partners, media contacts, content creators, and corporate clients.

• Excellent negotiation, presentation, and data-reporting skills, with strong financial acumen for budgeting and reconciliation.

• Strong understanding of revenue management, hands-on digital marketing platform management, and market trend analysis.

• Highly self-motivated with the ability to manage tasks effectively and work independently with minimal supervision.

• Commitment to a minimum tenure of 2 years in the role.

Benefits

• Service Charge and standard benefits.