Sales Manager

SUPER CANDY CORPORATION; Caloocan; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

SUPER CANDY CORPORATION is seeking a Sales Manager to drive profitable growth across National Key Accounts and NCR accounts in Metro Manila. You will own key relationships, manage listings and pricing, and ensure timely order flow, replenishment and program execution.

Responsibilities include delivering monthly and annual targets, maintaining contracts and approvals, coordinating demand planning and distributor relations, and leading cross-functional teams to optimize assortment and branch

Qualifications

• Experience in national key accounts or NCR sales is preferred.
• Ability to manage multiple accounts with strong analytical skills.
• Proven track record in achieving sales targets and optimizing margins.

Responsibilities

• Deliver sales targets for NKA and NCR by account and SKU.
• Own buyer relationships and manage negotiation calendars and terms.
• Track listings, terms, and approvals with documented business cases.
• Maintain account decision history and governance.
• Coordinate SKU assortment, channel programs and promo effectiveness.
• Lead demand planning, supply coordination and weekly reviews.

Skills

NKA/NCR Sales

Account Management

Forecasting & Planning

Negotiation & Pricing

Job description

Role Overview

The Sales Manager is accountable for profitable sales growth, commercial relationship management, assortment, availability, inventory flow and execution across assigned National Key Accounts and NCR accounts.

National Key Accounts (NKA) / NCR – The role owns head-office relationship and commercial direction for accounts including SM, Puregold, Robinsons, 7-Eleven, Mercury Drug, Dali, OSave!, and other assigned NCR distributors, subdealers, LKAs, and direct buying accounts.

Primary Result – Profitable and controlled NKA/NCR growth through stronger branch availability, broader SKU assortment, reliable order and replenishment flow, effective account programs, disciplined commercial terms and accountable account servicing.

Key Responsibilities

1. National Key Account (NKA) and NCR Sales Performance

   • Deliver monthly, quarterly, and annual sales targets by account, channel, and SKU.
   • Separate sustainable off-take and reorder growth from one-time loading or protection orders.
   • Identify account and SKU performance gaps and implement dated corrective plans.
   • Protect gross margin and approved channel pricing.

Required Output:

Monthly NKA/NCR sales performance report with target variance, growth drivers, risks, and corrective actions.

1. Account Relationship and Commercial Governance

   • Own buyer relationships, negotiation calendars, contracts, price changes, listing terms, and account-specific requirements.
   • Prepare documented business justification for every proposed listing fee, special discount, extended credit term, free-goods arrangement, exclusivity agreement or promotional program. The proposal must state the customer request, negotiated terms, expected sales and profitability, cost, risks, expected return, supporting evidence and required management approval.
   • Ensure no commercial commitment is made without the required approval.
   • Maintain account contact, contract and decision history.

Required Output:

An updated record for every assigned NKA/NCR account showing the account profile, approved commercial terms, supporting management approvals, ongoing negotiations, responsible persons, deadlines and action status.

1. Product Assortment and SKU Penetration

   • Increase the number of active company SKUs per account and branch.
   • Prioritize the six core SKUs while developing appropriate additional assortment.
   • Convert accepted listings into item creation, PO, delivery, branch availability and reorder.
   • Monitor private-label and special-buy development for assigned accounts.

Required Output:

An updated tracker showing which SKUs each account carries, the status of proposed listings, whether accepted listings generated and received an opening PO, and whether approved SKUs were delivered and verified available in the intended branches.

1. Branch Availability, Inventory and Replenishment

   • Monitor branch availability, stock-outs, warehouse inventory, unserved POs, delivery gaps, expiry risk and reorder requirements.
   • Use field inventory and off-take information to recommend SOQs and replenishment.
   • Coordinate provincial branch checks through the RSM without transferring head-office commercial ownership.
   • Resolve root causes with distributors, logistics, operations and account contacts.

Required Output:

Monthly branch availability/OOS dashboard, inventory risk report and replenishment action tracker.

1. Distributor and Service-Provider Performance

   • Manage distributors and service providers assigned to NKA and NCR.
   • Review coverage, fill rate, collections, account service, inventory, merchandising and reporting.
   • Require corrective plans for weak performance and recommend replacement or territory changes when justified.
   • Prevent unauthorized channel pricing and destructive servicing conflicts.

Required Output:

Quarterly (or case to case) distributor/service business review, monthly exception review and action closure report.

1. Account Business Reviews and Joint Plans

   • Conduct structured business reviews with priority accounts.
   • Review sales, off-take, assortment, branch availability, stock-outs, programs, service, receivables and growth opportunities.
   • Coordinate with the Sales Manager – Regional/Provincial Luzon when an NKA/NCR initiative requires provincial branch execution, field validation or distributor support.
   • Agree on account actions, responsible persons, and deadlines.

Required Output:

Business review agenda and minutes, signed or acknowledged action plan for every scheduled priority account review.

1. Promotions, Trade Support and Program Effectiveness

   • Develop account programs with a defined commercial objective, mechanics, cost, funding source, target and measurement.
   • Ensure trade support is properly approved, documented and executed.
   • Measure incremental sales, off-take, branch participation and post-promotion inventory.
   • Stop or redesign programs that do not produce sufficient commercial value.

Required Output:

Approved program proposal, implementation proof and post-program effectiveness or ROI report.

1. Demand Planning, Team Leadership and Coordination

   • Translate account forecasts, POs, inventory and promotional plans into demand requirements.
   • Coordinate SKU priorities, production timing, delivery, QA documents and account compliance requirements.
   • Escalate supply risk early and communicate only confirmed commitments.
   • Set priorities and output standards for assigned account and NCR personnel.
   • Conduct weekly account reviews and resolve overdue actions.
   • Ensure reports are accurate, timely, concise and decision oriented.

Required Output:

Rolling account forecast, demand risk register, weekly account review, personnel action tracker, and report submission score.

1. Sales Team and Cross-Functional Collaboration

   • Work closely with Sales Team to align goals with business needs.
   • Work closely with VP/GM, Operations, Finance, Marketing and other departments to align sales goals with business needs.
   • Provide timely reporting when needed.
   • Provide internal coaching support to sales team when needed.
   • Perform reasonable duties consistent with the responsibilities and level of this position as assigned by Management.

Required Output:

Weekly NKA/NCR Management Report, current NKA Account Review, Action Register updates, demand and service exceptions, and documented follow-up from weekly management and internal sales meetings.