Sales Development Representative (SDR) - Cold Calling (B2B SaaS)

Workana; Mexico; On-site; PHP 2,782,931 - 4,638,219; Full time

Job summary

Workana is seeking a results-driven Sales Development Representative (SDR) to join our growing B2B SaaS team. You will engage restaurant owners and decision-makers through outbound calls, qualify opportunities, and schedule product demonstrations for the sales team.

This is a high-volume, remote role with North American hours and coaching for ongoing improvement. The role emphasizes prospecting, building relationships, and creating opportunities through meaningful conversations.

Qualifications

• Experience in outbound sales and cold calling.
• Experience speaking with business owners or senior decision-makers.
• Excellent communication and active listening skills.
• Ability to identify business needs through discovery questions.
• Familiarity with CRM platforms.

Responsibilities

• Conduct high-volume outbound cold calls to restaurant owners and operators.
• Identify prospects and qualify opportunities for product demos.
• Schedule and coordinate product demonstrations with the sales team.
• Maintain accurate CRM records and notes from calls.
• Follow up on leads and drive booked demos and pipeline.

Skills

Outbound calling

Lead qualification

Relationship building

Communication skills

Prospecting

CRM proficiency

Independent work

Tools

CRM software

Dialer software

Appointment scheduling tools

Job description

About the Role

We're looking for a driven Sales Development Representative (SDR) to join a growing B2B SaaS company that helps restaurant businesses improve profitability and streamline operations.

In this role, you'll engage restaurant owners and decision-makers through outbound cold calling, identify business challenges, qualify opportunities, and schedule product demonstrations for the sales team.

This is a high-volume outbound sales role, ideal for someone who enjoys prospecting, building relationships, and creating opportunities through meaningful conversations.

What You'll Do

Outbound Prospecting

• Conduct a high volume of outbound cold calls to restaurant owners and operators.
• Introduce the company's software solution in a clear and engaging way.
• Capture prospects' attention and generate interest quickly.
• Follow structured sales scripts while keeping conversations natural.
• Adapt your approach based on each prospect's needs and business.

Lead Qualification

• Identify whether prospects match the ideal customer profile.
• Understand how they currently manage operations, inventory, labor, food costs, and profitability.
• Discover operational pain points and business challenges.
• Assess buying potential and determine if a product demonstration is appropriate.
• Focus on booking qualified meetings rather than maximizing appointment volume.

Discovery & Relationship Building

Conduct initial discovery conversations around topics such as:

• Food cost management
• Labor costs
• Inventory control
• Purchasing processes
• Recipe costing
• Profitability tracking
• Operational efficiency
• Multi-location management
• Restaurant performance visibility

Appointment Setting

• Schedule qualified product demonstrations.
• Confirm meeting details and contact information.
• Ensure prospects understand the value of the demo.
• Record detailed discovery notes for the sales team.
• Coordinate confirmations, reminders, follow-ups, and rescheduling when needed.

CRM & Pipeline Management

• Maintain accurate CRM records.
• Document calls, objections, qualification details, and next steps.
• Keep prospect information updated.
• Manage follow-up activities consistently.

Performance & Continuous Improvement

• Meet outbound activity and appointment targets.
• Participate in coaching sessions and call reviews.
• Track common objections and provide feedback to improve messaging.
• Continuously improve sales performance through feedback and training.

What We're Looking For

Required

• Previous experience as an SDR, BDR, Appointment Setter, Telesales Representative, or similar outbound sales role.
• Proven experience making outbound cold calls.
• Experience speaking with business owners or senior decision-makers.
• Excellent communication and active listening skills.
• Strong objection handling and persuasion abilities.
• Ability to identify business needs through discovery questions.
• Experience using CRM platforms.
• Highly organized with excellent follow-up skills.
• Comfortable working independently in a remote environment.
• Strong spoken English with clear pronunciation.
• Reliable internet connection and a professional home office setup.

Nice to Have

• Experience selling SaaS or subscription-based software.
• Experience selling into restaurants, hospitality, or SMBs.
• Familiarity with restaurant operations or profitability management.
• Experience working with North American customers.
• Experience using dialers, CRM systems, and appointment scheduling tools.
• Track record of consistently achieving outbound sales targets.

Success in This Role

You'll thrive in this position if you are:

• Confident and resilient.
• Comfortable making a high volume of outbound calls.
• Curious and consultative.
• Skilled at building rapport quickly.
• Results-oriented and accountable.
• Coachable and eager to improve.
• Organized and detail-oriented.
• Focused on quality conversations rather than simply booking meetings.

Work Arrangement

• Remote position
• Full-time
• Working hours aligned with North American business hours
• Ongoing coaching and professional development
• Performance-driven environment with clear goals and metrics

What You'll Be Measured On

• Outbound calls completed
• Conversations with decision-makers
• Qualified opportunities generated
• Product demonstrations booked
• Demo attendance rate
• CRM accuracy and quality of notes
• Follow-up completion
• Overall contribution to the sales pipeline