Sales Area Coordinator

Private Advertiser; Valenzuela; On-site; PHP 279,000 - 469,000; Full time

Job summary

Private Advertiser is seeking an Area Sales Coordinator based at the Bagbaguin, North Caloocan office to oversee sales operations and in-store execution across multiple territories. The role involves coaching Trade Associates and Merchandisers, conducting regular store visits, and driving sell-out performance through effective planning and reporting.

Travel is extensive to Quezon City, Manila, Caloocan, Malabon, Navotas, Valenzuela, Bulacan, Pampanga, Tarlac, and Bataan.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or related field.
• At least 2 years of experience in retail operations, merchandising, sales coordination, or a similar supervisory role.
• Experience supervising Trade Associates, Merchandisers, or other field personnel.
• Proficiency in Microsoft Office applications, especially Excel, Word, and PowerPoint.

Responsibilities

• Lead, supervise, coach, and monitor the performance of Trade Associates and Merchandisers across assigned territories.
• Conduct regular store visits and audits to assess team productivity, sales execution, merchandising standards, product visibility, planograms, pricing, promotional displays, and compliance with company policies.
• Monitor daily sales performance and ensure achievement of monthly sales targets by store and across the assigned area.
• Track sales productivity, sell-out performance, and KPIs of Trade Associates and Merchandisers.
• Identify sales gaps, opportunities, and underperforming stores, and develop action plans to improve results.
• Provide training, guidance, and feedback to improve individual and team capability.
• Monitor inventory levels and product movement to maintain stock availability and minimise out-of-stock situations.
• Prepare and submit accurate daily, weekly, and monthly sales and productivity reports.
• Support planning and execution of store-level promotions, product demonstrations, and other sales-generating activities.
• Collaborate with internal stakeholders to implement company sales strategies effectively.

Skills

Leadership

Communication

Coaching

Team management

KPI analysis

Travel readiness

Education

Bachelor's degree in Business Administration, Marketing, Sales, or related field

Tools

Excel

Word

PowerPoint

Job description

About the role

The Area Sales Coordinator will oversee sales operations, sales productivity, merchandising execution, and team performance across assigned territories. Based at the main office in Bagbaguin, North Caloocan, this role will supervise and coach Trade Associates and Merchandisers, strengthen in-store execution, drive area sell-out performance, and ensure sales teams consistently meet company standards and business objectives. The position requires extensive travel within assigned territories, including Quezon City, Manila, Caloocan, Malabon, Navotas, Valenzuela, Bulacan, Pampanga, Tarlac, and Bataan.

Key responsibilities

• Lead, supervise, coach, and monitor the performance of Trade Associates and Merchandisers across assigned territories.

• Conduct regular store visits and audits to assess team productivity, sales execution, merchandising standards, product visibility, planograms, pricing, promotional displays, and compliance with company policies.

• Monitor daily sales performance and ensure achievement of monthly sales targets by store and across the assigned area.

• Track sales productivity, sell-out performance, and key performance indicators of Trade Associates and Merchandisers.

• Identify sales gaps, business opportunities, and underperforming stores, then develop action plans to improve results.

• Provide training, guidance, and performance feedback to improve individual and team capability.

• Monitor inventory levels and product movement to maintain stock availability and minimise out-of-stock situations.

• Prepare and submit accurate daily, weekly, and monthly sales and productivity reports.

• Support the planning and execution of store-level promotions, product demonstrations, and other sales-generating activities.

• Collaborate with internal stakeholders to implement company sales strategies and promotional activities effectively.

What we're looking for

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.

• At least 2 years of relevant experience in retail operations, merchandising, sales coordination, field sales, or a similar supervisory role.

• Experience supervising, coaching, or training Trade Associates, Merchandisers, or other field personnel.

• Strong leadership, communication, coaching, and team management skills.

• Proven ability to monitor sales performance, analyse KPIs, and drive target achievement.

• Proficiency in Microsoft Office applications, particularly Excel, Word, and PowerPoint.

• Strong organisational skills, attention to detail, initiative, adaptability, and a results-focused approach.

• Ability to work under pressure, manage multiple priorities, and meet deadlines.

• Willingness to travel extensively within assigned territories, including Bulacan, Pampanga, Tarlac, and Bataan.

Main Office: Bagbaguin, North Caloocan