Sales and Marketing General Manager

Oleo-Fats Inc. (OFI); Cebu City; On-site; PHP 4,500,000 - 7,500,000; Full time

Job summary

Oleo-Fats Inc. (OFI) in Cebu seeks a Sales and Marketing General Manager to design and implement an annual sales and marketing blueprint for VisMin, focusing on distribution networks, modern trade, and local consumer behavior.

You will lead a cross-functional team, manage P&L, and tailor national campaigns to Cebuano tastes, celebrating local festivals; a Bachelor’s degree is required with 10–15 years in food sales/marketing and at least 5 years in leadership.

Qualifications

• Bachelor's degree in Business, Marketing, Food Technology, or related field; MBA highly preferred for GM level.
• 10–15 years of experience in Sales and Marketing within the food industry.
• At least 5 years in a senior leadership role (Senior Manager or Director).

Responsibilities

• Strategic Market Leadership: Develop and execute annual sales/marketing blueprint for Cebu and VisMin.
• Sales & Distribution Management: Oversee Modern Trade and General Trade relationships; optimize RTM and pricing.
• Team Development: Lead and mentor cross-functional team; establish KPIs and performance programs.

Skills

Market mastery

Data literacy

Regulatory knowledge

Linguistic proficiency

Negotiation

Adaptability

Financial acumen

Channel management

Product launch

Crisis management

Education

Bachelor's degree in Business/Marketing

MBA preferred

10–15 years in food industry sales/marketing

Job description

A Sales and Marketing General Manager (GM) for the food industry in Cebu requires a unique blend of high-level strategic planning and "on-the-ground" local expertise. Since Cebu is the gateway to the Visayas and Mindanao (VisMin) regions, the role is heavily focused on distribution networks, modern trade, and local consumer behavior.

Job Specification (Key Responsibilities)

1. Strategic Market Leadership

• VisMin Expansion: Develop and execute the annual sales and marketing blueprint specifically for the Cebu and wider VisMin market.

• Revenue Growth: Accountable for the P&L (Profit and Loss) of the food business unit, ensuring sustainable margins.

• Brand Positioning: Localize national marketing campaigns to resonate with Cebuano culture and preferences (e.g., leveraging local festivals like Sinulog or local taste profiles).

2. Sales & Distribution Management

• Modern Trade & General Trade: Oversee relationships with major Cebu-based retailers (e.g., Gaisano groups, Robinsons, SM) and traditional "mom-and-pop" distributors.

• Route-to-Market (RTM): Optimize delivery routes and logistics from the Cebu hub to neighboring islands.

• Pricing & Trade Spend: Manage trade promotions, discounts, and listings to ensure product visibility without eroding margins.

3. Team Development

• Lead and mentor a cross-functional team including Sales Executives and Marketing Specialists.

• Establish KPIs and establish programs to drive performance in a highly competitive environment.

Job Qualifications

1. Education & Experience

• Degree: Bachelor’s degree in Business, Marketing, Food Technology, or a related field. An MBA is ahighly preferred for the General Manager level.

• Industry Tenure: Minimum of 10–15 years of experience in Sales and Marketing within the food industry.

• Leadership: At least 5 years in a senior leadership role (Senior Manager or Director level).

2. Functional Skills

• Market Mastery: Deep understanding of the VisMin supply chain and the unique retail landscape of Cebu.

• Data Literacy: Ability to analyze data, sales analytics, and consumer insights to pivot strategies.

• Regulatory Knowledge: Familiarity with the regulatory requirements in the Philippines.

3. Soft Skills & Cultural Fit

• Linguistic Proficiency: Fluency in English, Tagalog, and Cebuano (Bisaya) is often critical for building rapport with local distributors and field staff.

• Negotiation: Proven track record of negotiating high-stakes contracts with major supermarket chains.

• Adaptability: Ability to manage the "Manila-Cebu" corporate dynamic, often acting as the bridge between the national head office and local operations.

Competency

• Financial Acumen: Budgeting, Forecasting, and P&L Management.

• Channel Management: Expertise in Key Accounts (Supermarkets) and Distributors.

• Product Launch: Proven success in introducing new food products to the market.

• Crisis Management: Handling supply chain disruptions or food safety issues.

What we offer

At Oleo-Fats Inc. (OFI), we are committed to providing our employees with a rewarding and fulfilling work experience. We offer a competitive salary, comprehensive benefits package, and opportunities for professional development and career advancement. Our work culture promotes collaboration, creativity, and work-life balance. If you're ready to take the next step in your career, we encourage you to apply for this exciting opportunity.

About us

Oleo-Fats Inc. (OFI) is a leading provider of high‑quality vegetable oils and fats for the food and industrial sectors. With over 30 years of experience, we have established a strong presence in the Philippines and are committed to delivering innovative solutions to our customers. Our mission is to be the preferred supplier of choice, driving sustainable growth and creating value for our stakeholders.