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But First, Coffee Inc. in Mandaluyong is seeking a Sales Associate to drive revenue across corporate, franchise, institutional, partnership, and other assigned channels.
You will convert opportunities into orders, franchise investments, and partnerships while maintaining strong customer relationships. You may also represent and sell the BFC portfolio, including related concepts, depending on priorities and targets.
Job Description
The Sales Associate is responsible for generating and supporting sales across BFC's corporate, franchise, institutional, partnership, and other assigned sales channels. The role focuses on converting opportunities into actual orders, franchise investments, and business partnerships while maintaining strong customer and partner relationships.
The role may represent and sell But First, Coffee and other concepts under BFC, depending on business priorities and assigned targets.
Key Responsibilities
Identify and develop potential B2B, corporate, institutional, franchise, and partnership accounts.
Reach out to prospective customers, companies, organizations, investors, and business partners.
Promote and sell BFC franchise packages and business opportunities, including applicable concepts within the BFC portfolio.
Generate and qualify franchise leads, conduct initial presentations, and coordinate prospects through the franchise sales process.
Promote other BFC concepts and revenue opportunities as assigned, including LIT, Cheat Day, DRYP, and other existing or future concepts.
Prepare quotations, proposals, franchise presentations, and sales presentations.
Follow up on leads and convert opportunities into orders, franchise applications, and partnerships.
Maintain an updated sales pipeline and ensure timely follow-ups on all active opportunities.
Coordinate customer and franchise requirements with Operations, Commissary, Finance, Marketing, and other relevant teams.
Support corporate orders, events, bulk orders, franchise inquiries, and special projects.
Assist in identifying new revenue opportunities across BFC's brands, customer segments, and channels.
Monitor competitor activity, market developments, and potential business opportunities.
Maintain accurate customer, prospect, franchise, and sales records.
Participate in sales campaigns and company-wide revenue initiatives.
Support the achievement of monthly and annual sales targets.
Important BFC Expectation
The Sales Associate is expected to actively find business and create opportunities.
This includes actively prospecting for corporate accounts, bulk orders, partnerships, franchisees, and other revenue opportunities, rather than relying solely on inbound inquiries.
KPIs
Monthly sales generated
New accounts acquired
New franchise leads generated
Franchise packages sold
Conversion rate
Number of qualified leads
Repeat orders
Average account value
Sales pipeline value
Franchise pipeline value
Collection/fulfillment coordination
Ideal Candidate
1–3 years sales experience preferred
Strong communication and negotiation skills
Comfortable making calls, sending proposals, presenting, and following up
Results-oriented and target-driven
Organized with good CRM/database discipline
Comfortable selling both products/services and business opportunities
Experience in food, beverage, retail, FMCG, hospitality, franchising, or B2B sales is an advantage