ROI-Driven Paid Media Specialist

kdci1; Pasig; On-site; PHP 446,000 - 893,000; Full time

Job summary

KDCI Outsourcing is seeking a Paid Media Specialist to own and optimize paid digital campaigns across Google Ads and Meta Ads. The role focuses on customer acquisition, sales, ROI, and CPA, with hands-on campaign ownership and strong analytical skills.

The candidate will plan, execute, and optimize campaigns across Google Search, Shopping, Display, and Meta platforms, collaborating with marketing and creative teams to drive performance and informed decisions.

Qualifications

• 2–3 years of paid advertising experience across Google Ads and Meta Ads.
• Hands-on ownership of campaigns for Google Search, Shopping, Display, Facebook and Instagram.
• Proven ROI and CPA optimization experience.
• Ability to run A/B tests and translate data into actions.
• Strong communication and stakeholder management abilities.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns across Search, Shopping, and Display.
• Create, test, and refine Meta campaigns on Facebook and Instagram.
• Manage budgets across platforms to maximize ROI.
• Monitor performance and adjust campaigns based on data.
• Conduct A/B tests on creative, messaging, and targeting.
• Provide insights to inform creative and campaign iterations.
• Maintain campaign SOPs and documentation.

Skills

Campaign management

Google Ads

Meta Ads

A/B testing

Analytics & optimization

Tools

Google Ads

Meta Ads

Job description

KDCI Outsourcing is seeking a Paid Media Specialist to own and optimize paid digital campaigns across Google Ads and Meta Ads. The role focuses on customer acquisition, sales, ROI, and CPA, with hands-on campaign ownership and strong analytical skills.

The candidate will plan, execute, and optimize campaigns across Google Search, Shopping, Display, and Meta platforms, collaborating with marketing and creative teams to drive performance and informed decisions.