Retail Territory Manager- Visayas & Mindanao

Shell Business Operations - Manila; Makati; Hybrid; PHP 1,200,000 - 1,650,000; Full time

Benefits offered by this job

Flexible working hours

Remote/mobile working

Paid parental leave

Training & development programs

Diversity & inclusion

Job summary

Shell Business Operations - Manila is seeking a Regional Territory Manager to drive sustainable growth across a network of Shell mobility sites, while delivering a consistently high-quality customer experience. You will lead retail partners, coach teams, and plan strategically to improve sales, safety, and operational standards.

The role requires strong focus on territory planning, pricing optimization, and collaboration with internal teams to grow profits, manage risk, and ensure compliance.

Qualifications

• 5 years or less of experience in retail or field roles.
• Strong sales, negotiation, and value-based selling abilities.
• Proven channel management and route-to-market execution.
• Experience in partner development and value proposition design.
• Solid commercial and financial understanding of value chains.
• Customer experience management and adherence to HSSE standards.
• Experience in site operations and retail compliance.
• Knowledge of product, program, service, and logistics management.

Responsibilities

• Drive territory growth across value, volume, brand equity, and customer experience.
• Lead retailer performance to meet Customer Commitment and Sales & Ops targets.
• Develop and execute Territory and Retailer Master Plans.
• Strengthen HSSE culture with safety and Shell standards.
• Enhance customer satisfaction by improving staff capability and feedback loops.
• Build retailer capability and succession pipelines; involve recruitment and training.
• Deliver sales and profitability targets; district planning and pricing optimization.
• Identify growth opportunities across Fuels, Convenience Retail, Lubricants.
• Collaborate with cross-functional teams to deliver business objectives.
• Monitor financial performance; review P&L and close gaps.
• Ensure competitive pricing and market responsiveness; track competitors.
• Execute field activities with structured site visits and forecourt programs.

Skills

Sales & negotiation

Channel management

Partner development

Commercial acumen

Customer experience

Site operations

Product & logistics

Job description

What’s the role

A Regional Territory Manager is responsible for driving sustainable business growth across a network of retail sites while ensuring a consistently high-quality customer experience. The role involves leading and supporting retail partners to achieve sales, operational, and service excellence through strong performance management, coaching, and strategic planning. It also focuses on strengthening safety culture, developing people capabilities, and ensuring compliance with operational and company standards. Additionally, the position requires identifying growth opportunities, optimizing financial performance, and collaborating with cross-functional teams to deliver overall business objectives.

What you’ll be doing

• Drive territory growth in value, volume, reputation, and brand equity while ensuring best-in‑class customer experience across all Shell mobility sites

• Lead and manage retailer performance to deliver Customer Commitment and Sales & Operations targets, including coaching underperforming sites

• Develop and execute Territory and Retailer Master Plans to optimize network performance

• Strengthen HSSE culture by ensuring full compliance with safety, operational, and Shell Business Principles standards

• Enhance customer satisfaction by improving staff capability and leveraging customer feedback

• Build retailer capability and succession pipelines, including involvement in recruitment, training, and development

• Deliver sales and profitability targets, including district planning, pricing optimization, and retailer business planning

• Identify and capture growth opportunities across Fuels, Convenience Retail, and Lubricants

• Partner with retailers to grow their businesses while maximizing Shell’s performance through innovative initiatives

• Monitor financial performance, including reviewing P&L statements and closing performance gaps

• Collaborate cross-functionally with internal stakeholders (Network, Marketing, Finance, HR, Supply, etc.)

• Ensure competitive pricing and market responsiveness, including tracking competitor activity and executing countermeasures

• Implement marketing and operational initiatives to drive compliance and performance at site level

• Manage risk and financial controls, including credit compliance and system utilization

• Optimize supply and inventory to maintain stock availability and meet demand

• Oversee site standards and expansion initiatives, including HSCs, car wash facilities, and lubricant compliance

• Execute field activities effectively, including structured site visits and active forecourt selling programs

What You Bring

We are looking for candidates with 5 years or less of experience and strong capabilities in:

• Sales, negotiation, and value-based selling

• Channel management and route-to-market strategy execution

• Partner development and value proposition design

• Commercial and financial acumen, including a solid understanding of the value chain

• Customer experience management and retail operations, including adherence to HSSE standards

• Site operations and compliance with retail best practices

• Product, program, service, and logistics management
  

Fresh graduates with a strong academic background are encouraged to apply.

Requirement: Candidates must be willing to be assigned anywhere in the Philippines (Luzon, Visayas, and Mindanao), particularly within Manila, Cebu, and Davao.

What we offer

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together.

• Continuously grow the transferable skills you need to get ahead.

• Work at the forefront of technology, trends, and practices.

• Collaborate with experienced colleagues with unique expertise.

• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.

• Benefit from flexible working hours, and the possibility of remote/mobile working.

• Perform at your best with a competitive starting salary and annual performancerelated salary increase – our pay and benefits packages are considered to be among the best in the world.

• Take advantage of paid parental leave, including for non-birthing parents.

• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

• Grow as you progress through diverse career opportunities in national and

• international teams.

• Gain access to a wide range of training and development programmes.

We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.

We are committed to attracting a broader and more diverse pool of candidates. If this position doesn’t feel like the perfect fit for your qualifications right now, we’d still love to hear from you. Consider creating a profile in our Talent Community so we can keep you in mind for future opportunities that may align with your skills.