Retail Sales Operation Manager

PFV Human Resources Consulting; Cebu City; On-site; PHP 800,000 - 1,200,000; Full time

Benefits offered by this job

HMO upon regularization

Leave credits (10 VL and 5 SL after a year)

Job summary

PFV Human Resources Consulting is seeking a Retail Sales Operations Manager in Cebu City. This role oversees the retail operations of 40 stores and mobile outlets, ensuring efficient operations and a strong customer experience. Responsibilities include driving sales performance, managing inventory, and leading staff recruitment and training initiatives. A Bachelor's degree in Business Administration and over 5 years of retail operations experience are required. Offered benefits include HMO and leave credits.

Qualifications

• 5+ years of experience in retail operations in a supervisory role.
• Strong understanding of daily retail operations.
• Great customer service skills including upselling.

Responsibilities

• Ensure 70% of total production is channeled through retail.
• Drive sales performance across outlets to meet targets.
• Recruit, train, and motivate store staff.

Skills

Retail operations management

Customer service

Sales reporting and analysis

Inventory control

Leadership skills

Education

Bachelor’s degree in Business Administration or related field

Job description

Job Description

Job Summary:

The Retail Sales Operations Manager leans the entire retail business of 40 stores and mobile outlets, ensuring smooth operations, consistent growth, and strong customer experience. A key mandate is to absorb at least 70% of company production into retail sales, maximizing profitability and reducing reliance on wholesale or external distribution.

Reports to: CEO

Exact training location: Cebu

Work schedule: 8am to 5pm (on-site)

Other benefits: HMO upon regularization and leave credits (10 VL and 5SL after a year)

Responsibilities

• Ensure at least 70% of total production (eggs) is channeled through retail stores and mobile outlets.
• Work closely with Production Planning to align output with store demand and seasonal trends.
• Develop sales initiatives, promotions, and bundling strategies to push retail volume.
• Drive sales performance across all outlets to meet monthly and annual targets.
• Grow same-store sales while managing profitability of each outlet.
• Launch and scale mobile retail units as a growth channel.
• Standardize SOPs across stores and ensure operational efficiency.
• Oversee inventory control, shrinkage management, and proper handling of fresh produce.
• Implement best practices for merchandising and customer-facing displays.
• Lead area supervisors/cluster across the network.
• Recruit, train, and motivate store staff for performance and customer service.
• Design performance-based incentives for retail teams.
• Strengthen customer experience and loyalty programs.
• Gather customer insights to improve products, pricing, and promotions.
• Manage brand visibility through stores and mobile units.
• Provide weekly/monthly performance reports (sales, inventory, production absorption).
• Identify underperforming outlets and execute corrective action.
• Support retail expansion planning with data-driven insights.

Key Performance Indicators (KPIs)

• 70% of production consistently sold via retail (primary KPI).
• Sales growth % year-on-year.
• Per-store profitability (contribution margin).
• Retail inventory turnover & wastage levels.
• Customer satisfaction (NPS/feedback).
• Employee turnover and training compliance.

Qualifications

• Bachelor’s degree in Business Administration or a related field preferred.
• At least 5 years of experience in retail operations, specifically in a supervisory or team lead role.
• Strong understanding of daily retail operations, including opening/closing procedures, inventory control, and staffing.
• Familiarity with sales reporting, performance analysis, and compliance with company and government regulations.
• Great customer service skills including upselling and resolving customer complaints effectively.
• Experience in supervising, scheduling, and training retail staff.
• Excellent leadership skills. Knowledge of inventory systems, receiving procedures, stock rotation, and loss prevention.

Working Location

Excelsior Farms Inc.. Pres. Magsaysay St, Cebu City, 6000 Cebu, Philippines