Creative Strategist / Brand Strategist

Reliasourcing; Pasay; On-site; PHP 1,842,751 - 3,071,253; Full time

Job summary

Reliasourcing in Pasay, Philippines is looking for a Creative Strategist to lead campaign idea generation and messaging in performance marketing. The ideal candidate will develop strong campaign ideas, write compelling scripts, and ensure alignment with brand guidelines. This role requires excellent copywriting skills and a solid understanding of performance-driven messaging. The position is full-time and offers a work from home arrangement, with salary negotiation available for those transitioning from remote work.

Qualifications

• Proven experience as a Creative Strategist, Copywriter, or similar role in digital or performance marketing.
• Strong ability to generate creative ideas and turn them into clear concepts and messaging.
• Excellent copywriting skills with experience writing final copy across multiple marketing touchpoints.

Responsibilities

• Develop performance-driven campaign ideas and messaging concepts.
• Write final scripts and copy for marketing content across digital channels.
• Ensure all messaging aligns with brand guidelines.

Skills

Creative idea generation

Copywriting

Digital marketing

Performance-driven messaging

Market research

Job description

Job Description

We are seeking a Creative Strategist to lead idea generation, messaging, and creative concepts across our performance marketing efforts. This role focuses on developing strong campaign ideas and turning them into clear concepts, scripts, and copy that drive measurable results. The Creative Strategist is performance‑led, with a solid understanding of brand voice and guidelines, and plays a key role in shaping how we communicate across all marketing touchpoints.

Key Responsibilities

• Develop performance‑driven campaign ideas, creative angles, and messaging concepts
• Write final scripts and copy for marketing content across digital and performance channels
• Ensure all messaging aligns with brand guidelines while remaining performance‑focused
• Research competitors, market trends, and social platforms to inform creative direction
• Collaborate with marketing and creative teams to refine ideas and improve results
• Test, iterate, and improve messaging based on performance feedback

Qualifications

• Proven experience as a Creative Strategist, Copywriter, or similar role in digital or performance marketing
• Strong ability to generate creative ideas and turn them into clear concepts and messaging
• Excellent copywriting skills with experience writing final copy across multiple marketing touchpoints
• Experience writing scripts or narrative structures for video and digital content
• Solid understanding of performance marketing principles and conversion‑driven messaging
• Ability to work independently and take ownership from idea to execution‑ready output
• Strong proficiency in written and spoken English

Preferred Skills

• Experience working with e‑commerce, telehealth, healthcare, beauty, or wellness brands
• Familiarity with paid social platforms and performance creative best practices
• Ability to balance brand voice with performance and conversion goals
• Experience using data or insights to inform creative decisions

Hiring Process

• HR screening interview
• Assessment
• Client interview
• Job Offer

Job Type: Full‑time

Promotion to permanent employee.

If you’re coming from WFH, we can negotiate the salary to accommodate your needs.

Work‑Life Balance

Work from Home