Remote Paid Ads Lead: Strategy, Scale & Performance

Private Advertiser; Manila; Remote; PHP 900,000 - 1,500,000; Full time

Job summary

Private Advertiser in Metro Manila is seeking an experienced Paid Ads Specialist to lead multi-platform campaigns for a diverse client portfolio. You will set strategy, launch campaigns, optimize performance, and deliver clear reports showing measurable results.

The role suits a strategic yet hands-on professional with deep familiarity across Google, Meta, LinkedIn, and TikTok ads, plus strong analytics and client-facing skills.

Qualifications

• 5+ years hands-on paid advertising experience
• Proficient with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• TikTok Ads experience is a plus
• Strong grasp of paid media strategy and performance metrics
• Experience managing multiple clients or accounts simultaneously
• Strong analytical, communication, and problem-solving skills
• Highly organised, proactive, and results-driven

Responsibilities

• Develop paid advertising strategies aligned with client goals, target audiences, and budgets
• Set up, launch, and manage campaigns across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager
• Configure tracking, pixels, events, and integrations
• Create audiences, lookalike audiences, retargeting, and prospecting campaigns
• Work closely with creative and copy teams to align ads with campaign strategy
• Monitor and optimise campaigns to improve CPC, CPA, CPL, CTR, ROAS and conversions
• Analyse campaign performance and identify actionable insights
• Prepare clear performance reports for clients and internal teams

Skills

Paid media strategy

Campaign management

Analytics

Client management

Strategic thinking

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

GA4

Tag Manager

Looker Studio

HubSpot/ActiveCampaign

SEMrush/Ahrefs

Job description

Private Advertiser in Metro Manila is seeking an experienced Paid Ads Specialist to lead multi-platform campaigns for a diverse client portfolio. You will set strategy, launch campaigns, optimize performance, and deliver clear reports showing measurable results.

The role suits a strategic yet hands-on professional with deep familiarity across Google, Meta, LinkedIn, and TikTok ads, plus strong analytics and client-facing skills.