Paid Ads Lead — ROI, Strategy & Client Growth (UK Hours)

D2B; Philippines; On-site; PHP 812,000 - 973,000; Full time

Job summary

D2B in the Philippines is seeking an experienced Paid Ads Specialist to lead, optimize, and scale multi-channel paid media campaigns across Google, Bing, and Meta platforms. The role is client-facing with high visibility and requires strong technical and strategic capabilities, including account audits, growth opportunities, and ROAS optimization.

You will drive ROI for a diverse client portfolio, maintain key relationships, and mentor junior team members in a fast-paced agency environment with

Qualifications

• Minimum 3+ years of hands-on experience managing paid ad campaigns within a fast-paced agency setting.
• Exceptional verbal and written English communication skills; comfortable presenting to senior client executives and holding strategic conversations.
• Advanced working knowledge of Google Search Console, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, Meta Business Suite, and Bing Ads.
• CMS familiarity with Shopify, WordPress, Magento, and Aero.
• Solid understanding of international paid search strategies and multi-region campaign deployment.
• Ability to translate complex data into strategic, client-focused recommendations.
• High level of ownership over departmental output, client satisfaction, and performance targets.

Responsibilities

• Audit existing paid advertising accounts across Google Ads, Bing Ads, and Meta Ads Manager to identify performance gaps and opportunities.
• Design, build, and execute multi-channel paid strategies aligned with client growth objectives.
• Conduct keyword research, audience segmentation, and competitor analysis to maximize ROAS.
• Configure product feeds, set up conversion tracking, and deploy tags via GTM.
• Collaborate with developers and CMS platforms to ensure landing page and tracking integrity.
• Maintain monthly performance reports for clients and stakeholders.
• Mentor junior team members and ensure SOPs are followed.

Skills

English communication

Client relationship management

Strategic thinking

Tools

Google Ads

Bing Ads

Meta Ads Manager

GA4

GTM

Google Merchant Center

Job description

D2B in the Philippines is seeking an experienced Paid Ads Specialist to lead, optimize, and scale multi-channel paid media campaigns across Google, Bing, and Meta platforms. The role is client-facing with high visibility and requires strong technical and strategic capabilities, including account audits, growth opportunities, and ROAS optimization.

You will drive ROI for a diverse client portfolio, maintain key relationships, and mentor junior team members in a fast-paced agency environment with