Remote Meta Ads Specialist — Lead Gen & Creative Pro

Edge Business Services Co.; Manila; Remote; PHP 344,000 - 620,000; Full time

Job summary

Edge Business Services Co. is seeking a true Meta Ads expert to manage high-performing campaigns for clients in a remote capacity.

The role requires staying ahead of Meta’s platform updates and possessing strong strategy and creative execution skills across Facebook and Instagram. Responsibilities include planning, launching, and optimizing campaigns, creating compelling ad creatives, and using data-driven insights to drive lead generation and conversions.

Qualifications

• Proven experience managing and optimizing Meta Ads campaigns.
• Strong understanding of the latest Meta advertising algorithms, updates, and campaign optimization strategies.
• Demonstrated ability to create and execute successful advertising campaigns.

Responsibilities

• Plan, create, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
• Stay up to date with the latest Meta Ads algorithm changes, platform updates, targeting capabilities, and advertising best practices.
• Develop and implement effective advertising strategies focused on lead generation, conversions, and overall campaign performance.
• Handle the creative side of advertising, including developing ad concepts, writing compelling ad copy, and creating or coordinating engaging ad creatives.
• Develop creative angles, hooks, visuals, and messaging that resonate with target audiences.
• Monitor campaign performance, analyze data, and make data-driven decisions to improve results.
• Conduct A/B testing on creatives, audiences, ad copy, and campaign strategies.
• Track key performance metrics, including ROAS, CPA, CTR, CPC, and conversion rates.
• Identify opportunities to scale successful campaigns while maintaining efficiency.
• Prepare regular performance reports and communicate campaign insights and recommendations.

Skills

Meta Ads

Campaign optimization

A/B testing

Data analysis

Remote work

Tools

Facebook Ads Manager

Meta Business Suite

Meta Pixel/conversion tracking

Job description

Edge Business Services Co. is seeking a true Meta Ads expert to manage high-performing campaigns for clients in a remote capacity.

The role requires staying ahead of Meta’s platform updates and possessing strong strategy and creative execution skills across Facebook and Instagram. Responsibilities include planning, launching, and optimizing campaigns, creating compelling ad creatives, and using data-driven insights to drive lead generation and conversions.