Meta Ads Specialist (Philippines)

Edge Business Services Co.; Manila; Remote; PHP 344,000 - 620,000; Full time

Job summary

Edge Business Services Co. is seeking a true Meta Ads expert to manage high-performing campaigns for clients in a remote capacity.

The role requires staying ahead of Meta’s platform updates and possessing strong strategy and creative execution skills across Facebook and Instagram. Responsibilities include planning, launching, and optimizing campaigns, creating compelling ad creatives, and using data-driven insights to drive lead generation and conversions.

Qualifications

• Proven experience managing and optimizing Meta Ads campaigns.
• Strong understanding of the latest Meta advertising algorithms, updates, and campaign optimization strategies.
• Demonstrated ability to create and execute successful advertising campaigns.

Responsibilities

• Plan, create, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
• Stay up to date with the latest Meta Ads algorithm changes, platform updates, targeting capabilities, and advertising best practices.
• Develop and implement effective advertising strategies focused on lead generation, conversions, and overall campaign performance.
• Handle the creative side of advertising, including developing ad concepts, writing compelling ad copy, and creating or coordinating engaging ad creatives.
• Develop creative angles, hooks, visuals, and messaging that resonate with target audiences.
• Monitor campaign performance, analyze data, and make data-driven decisions to improve results.
• Conduct A/B testing on creatives, audiences, ad copy, and campaign strategies.
• Track key performance metrics, including ROAS, CPA, CTR, CPC, and conversion rates.
• Identify opportunities to scale successful campaigns while maintaining efficiency.
• Prepare regular performance reports and communicate campaign insights and recommendations.

Skills

Meta Ads

Campaign optimization

A/B testing

Data analysis

Remote work

Tools

Facebook Ads Manager

Meta Business Suite

Meta Pixel/conversion tracking

Job description

Full time | Edge Business Services Co. | Remote Job

Posted On 11/13/2026

Job Information

Work Experience 1-3 years

Marketing

Job Description

This is a remote position.

We are looking for an exceptional Meta Ads Specialist to join our team and manage high-performing advertising campaigns for our clients.

We need someone who lives and breathes Meta Ads, stays ahead of the latest platform updates and algorithm changes, and has a strong understanding of both advertising strategy and creative execution.

Key Responsibilities

Plan, create, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.

Stay up to date with the latest Meta Ads algorithm changes, platform updates, targeting capabilities, and advertising best practices.

Develop and implement effective advertising strategies focused on lead generation, conversions, and overall campaign performance.

Handle the creative side of advertising, including developing ad concepts, writing compelling ad copy, and creating or coordinating engaging ad creatives.

Develop creative angles, hooks, visuals, and messaging that resonate with target audiences.

Monitor campaign performance, analyze data, and make data-driven decisions to improve results.

Conduct A/B testing on creatives, audiences, ad copy, and campaign strategies.

Track key performance metrics, including ROAS, CPA, CTR, CPC, and conversion rates.

Identify opportunities to scale successful campaigns while maintaining efficiency.

Prepare regular performance reports and communicate campaign insights and recommendations.

Requirements

Qualifications

Proven experience managing and optimizing Meta Ads campaigns.

Strong understanding of the latest Meta advertising algorithms, updates, and campaign optimization strategies.

Demonstrated ability to create and execute successful advertising campaigns.

Strong creative skills with the ability to develop compelling ad creatives, concepts, hooks, and copy.

Experience with Facebook Ads Manager, Meta Business Suite, and Meta Pixel/conversion tracking.

Data-driven mindset with strong analytical and problem-solving skills.

Ability to manage multiple campaigns and prioritize tasks effectively.

Excellent communication skills and ability to work independently in a remote environment.

Availability to work with clients based on US West Coast business hours.

Preferred Qualifications

Experience working with US-based clients.

Experience in lead generation, e-commerce, or service-based businesses.

A portfolio or case studies demonstrating successful campaigns and creative work.

What We’re Looking For

We’re not just looking for someone who knows how to boost posts or set up basic Facebook ads.

We want a true Meta Ads expert who understands the platform inside and out, keeps up with its constantly evolving landscape, knows how to develop winning creatives, and can take ownership of campaign performance.

If you're strategic, creative, analytical, and passionate about delivering measurable advertising results, we'd love to hear from you!