Remote Meta Ads Growth Lead - Skincare

Cellexia Ltd; Philippines; Remote; PHP 1,451,000 - 1,897,000; Full time

Benefits offered by this job

Remote work

Bonuses and stipends

Wellness and hardware upgrades

International team environment

Job summary

Cellexia Labs, a fully remote international team, seeks a skilled Meta ads specialist to own and optimize campaigns across global markets. You will decide structure, audiences, budgets, and when to scale, using a data-driven approach to achieve profitable acquisition for skincare products.

You will build a testing engine, translate data into clear briefs for creatives, and work closely with the creative team to improve ad quality and performance.

Qualifications

• Ability to read numbers and derive insights from data.
• Experience managing Meta ad accounts with real budgets for ecommerce/consumer brands.
• Excellent written English and ability to explain decisions clearly.

Responsibilities

• Own the Meta ad account: plan, launch, manage campaigns, structure, audiences, budgets, scaling decisions.
• Build a testing engine: run tests on creative, hooks, angles, audiences, offers; decide next steps.
• Scale successful campaigns while maintaining profitability as budgets grow.
• Collaborate with creative team to translate data into briefs for writers/editors.
• Ensure tracking/attribution is clean and report on CAC, ROAS, and customer quality.
• Tailor campaigns for Europe, US, Canada, Australia and beyond.
• Keep account healthy by following Meta policies and skincare claim rules.
• Move fast with AI tools for analysis, research, and reporting; apply judgment for final calls.

Skills

Analytical mind

Hands-on skill

Creative instinct

Ownership

Calm under pressure

Team spirit

Relevant experience

Job description

Cellexia Labs, a fully remote international team, seeks a skilled Meta ads specialist to own and optimize campaigns across global markets. You will decide structure, audiences, budgets, and when to scale, using a data-driven approach to achieve profitable acquisition for skincare products.

You will build a testing engine, translate data into clear briefs for creatives, and work closely with the creative team to improve ad quality and performance.