Regional Marketing Manager (NCR)

Filinvest Development Corporation; Pasig; On-site; PHP 1,500,000 - 2,300,000; Full time

Job summary

A leading property development firm in Metro Manila is seeking a Regional Marketing Support Senior Manager to lead and innovate the regional marketing strategy. This role involves managing a significant marketing budget, driving local strategies, and supporting sales channels. Ideal candidates will have extensive experience in marketing, particularly in real estate, with proven skills in campaign management and team leadership. Willingness to travel is essential for this strategic position.

Qualifications

• 12-15 years of progressive experience in marketing, including 5 years in a managerial role.
• Strong background in campaign planning, brand management, and regional execution.
• Experience in collaborating with creative and digital agencies.
• Experience with event management and marketing operations.

Responsibilities

• Provide strategic leadership and direction for the regional marketing function.
• Develop and champion the overarching regional marketing strategy.
• Drive strategic initiatives to empower and optimize sales channels.
• Oversee regional campaigns, events, and brand positioning with crisis communication.
• Lead market intelligence, reporting, and performance reviews to guide planning.
• Ensure compliance with legal/regulatory requirements, including DTI.

Skills

Leadership

Strategic thinking

Communication

Project management

Event management

MS Office

Google Workspace

Digital marketing tools

Education

Bachelor's degree in Marketing, Business Administration, Communication, or related field

Tools

MS Office

Google Workspace

Digital marketing tools (Meta Business Suite, Canva, etc.)

Canva

Job description

FILINVEST LAND, INC.

JOB SUMMARY

The Regional Marketing Support Senior Manager is a strategic leader who owns the overall marketing support function for an entire assigned geographic region. This senior role is responsible for developing the regional marketing vision, leading a dedicated team, and acting as a key strategic partner to the Regional General Manager. You will be accountable for the effective deployment of a significant marketing budget to create localized strategies that empower our sales channels, drive market share, and build our brand equity within the dynamic local landscape.

KEY RESPONSIBILITIES

• The core responsibility is to provide high-level strategic leadership and direction for the entire regional marketing function, developing overarching strategies, driving innovation, and ensuring the achievement of regional marketing and sales objectives.
• Localized Marketing Strategy – This position develops and champions the overarching regional marketing strategy, ensuring alignment with national business goals and deep understanding of local market nuances.
• Sales Channel Enablement and Support – This role drives strategic initiatives to empower and optimize sales channels across the region, identifying opportunities for growth and efficiency.
• Regional Campaign and Event Management – Provide strategic direction and ultimate oversight for all significant regional campaigns and high-impact events, ensuring maximum ROI and brand impact.
• Market Intelligence and Reporting – This role directs advanced market intelligence gathering, trend and customer analysis, and comprehensive business review on marketing performance, utilizing insights to inform strategic decisions and future planning.
• Managing regional marketing budget and ensuring maximum ROI.
• Oversight of regional brand positioning, reputation management, and crisis communication.
• Identifies new market opportunities and innovative marketing approaches for the region.
• Ensure this role ensures all regional marketing activities adhere to legal and regulatory frameworks, particularly DTI.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, Communication, or related field.
• At least 12-15 years of progressive experience in marketing, with at least 5 years in a managerial or regional marketing role, preferably in real estate, retail, or property development.
• Strong background in campaign planning, brand management, and regional execution.
• Proven experience in event management and marketing operations.
• Proficient in MS Office, Google Workspace, and basic digital marketing tools (Meta Business Suite, Canva, etc.).
• Experience in collaborating with creative and digital agencies.
• Excellent leadership, communication, and project management skills.
• Willingness to travel to various project sites and regions.