Regional Farmer Activation Leader

East-West Seed; Western Visayas; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

East-West Seed in the Philippines seeks a capable leader to drive sales activation strategies, oversee campaigns and promotions, and ensure effective execution that grows sales and engagement.

You will head the Regional Farmers Promotion team, align local activities with Marketing Group strategies, and act as the primary liaison between farmers and the commercial team, delivering results. This role requires collaboration with government and research institutions and hands-on training of staff.

Qualifications

• Leadership, communication and coaching experience.
• Experience in sales or marketing in the agricultural sector.
• Budget, financials and project management capabilities.
• Networking with government, research institutions and farmer groups.
• Knowledge of Philippine agricultural market and seed distribution.

Responsibilities

• Achieve annual and medium-term marketing goals (sales, market share, profitability).
• Oversee the implementation, monitoring and evaluation of Below the Line activities.
• Network with government, research institutions, academe and farmer groups.
• Coach and develop the Farmers Promotion team.
• Contribute to business strategy, policies and local corporate culture.
• Collaborate with cross-functional teams to support end users.
• Gather market information and communicate policy changes to team.

Skills

Leadership

Communication

Training & Coaching

Negotiation

Analytical skills

Networking

Team building

Budget management

Sales/Marketing experience

Education

BS Agribusiness Management or equivalent

Job description

East-West Seed in the Philippines seeks a capable leader to drive sales activation strategies, oversee campaigns and promotions, and ensure effective execution that grows sales and engagement.

You will head the Regional Farmers Promotion team, align local activities with Marketing Group strategies, and act as the primary liaison between farmers and the commercial team, delivering results. This role requires collaboration with government and research institutions and hands-on training of staff.