Real Estate Marketing Virtual Assistant

vamasters, Inc.; Laoag; On-site; PHP 4,411,000 - 5,671,000; Full time

Job summary

vamasters, Inc. is seeking a Real Estate Digital Marketing Specialist to build and run the CRM, database, and lead-generation systems for a luxury residential real estate business on the Westside of Los Angeles.

You will own marketing functions from CRM setup to content creation, SEO, and email campaigns, turning assets into a steady lead-generation engine and nurturing ongoing client relationships.

Qualifications

• Proven experience with real estate CRM systems and database management/segmentation.
• Strong WordPress experience, including landing page creation and on-page SEO.
• Experience building lead-generation funnels and email marketing campaigns.
• Comfortable creating short-form social/video content (Instagram Reels, YouTube Shorts).
• Focused, trustworthy, and able to work without close supervision.
• Strong written English and communication skills.

Responsibilities

• Choose, set up, and organize a real estate CRM, bringing together contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions
• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners
• Create lead-nurture and follow-up workflows and follow lead activity through the pipeline
• Plan and launch lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-focused campaigns
• Build landing pages and lead-capture funnels connected to the CRM
• Carry out on-page SEO, keyword research, and local SEO for the website
• Repurpose video content into blog posts, social posts, Reels, Shorts, and email content
• Manage and schedule Instagram and YouTube content and keep the content calendar and library well organized
• Create and run email newsletter campaigns, segmented lists, and nurture sequences
• Use AI tools to support content creation, research, and workflow automation

Skills

CRM systems

English writing

Content planning

Lead nurturing

Tools

WordPress

HubSpot

Follow Up Boss

Mailchimp

Flodesk

Constant Contact

CapCut

Job description

Job Summary:
Lend your expertise to our team as a proactive, highly organized Real Estate Digital Marketing Specialist with a strong marketing background, helping build and run the CRM, database, and lead-generation systems behind a growing luxury residential real estate business on the Westside of Los Angeles. This is a marketing and systems role, not a general admin position, and it covers CRM setup, SEO, landing pages, email marketing, and social/video content. We’ll be especially interested if you can turn an established brand, website, and content library into a steady lead-generation and client-nurture engine, and you’re excited to grow with the business over the long run.

Key Responsibilities:

• Choose, set up, and organize a real estate CRM, bringing together contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions

• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners

• Create lead-nurture and follow-up workflows and follow lead activity through the pipeline

• Plan and launch lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-focused campaigns

• Build landing pages and lead-capture funnels (seller/buyer pages, home valuation campaigns) connected to the CRM

• Carry out on-page SEO, keyword research, and local SEO for the website

• Repurpose video content into blog posts, social posts, Reels, Shorts, and email content

• Manage and schedule Instagram and YouTube content and keep the content calendar and library well organized

• Create and run email newsletter campaigns, segmented lists, and nurture sequences

• Use AI tools to support content creation, research, and workflow automation

Mandatory Skills:

• Proven experience with real estate CRM systems and database management/segmentation

• Strong WordPress experience, including landing page creation and on-page SEO

• Experience building lead-generation funnels and email marketing campaigns

• Comfortable creating short-form social/video content (Instagram Reels, YouTube Shorts)

• Focused, trustworthy, and able to work without close supervision

• Strong written English and communication skills

Preferred Skills:

• Previous experience supporting a Realtor, real estate team, or brokerage

• Experience with real estate CRMs such as Follow Up Boss or HubSpot

• Familiarity with email platforms such as Mailchimp, Flodesk, or Constant Contact

• Video editing experience (Canva, CapCut, or similar)

• Comfortable using AI tools (e.g., ChatGPT) to work more efficiently

• Knowledge of local/neighborhood SEO strategy

Why Join Us:
This is a chance to own a marketing and lead-generation function from its foundations, with real input into strategy as well as execution. You’ll work in a flexible, supportive environment with strong long-term growth potential as your responsibilities and compensation grow with the business.