Role Purpose
The Graphic Designer is responsible for producing high-quality visual assets that bring QBD’s brand, promotions and campaigns to life across digital, in-store and educational environments.
This role supports all creative needs for marketing, store teams and the Education department, ensuring every visual touchpoint reflects a cohesive and elevated QBD brand. The Graphic Designer delivers work for national campaigns, website content, EDMs, point-of-sale displays, store signage, education initiatives and broader business requirements, helping strengthen the customer experience across all channels.
Key Responsibilities
Brand & Creative Development
- Develop visually compelling assets that uphold QBD’s brand identity.
- Maintain consistency across colour, typography, layout and brand guidelines.
- Contribute to the ongoing evolution and refinement of QBD’s visual identity.
Marketing & Promotional Design
- Design creative assets for digital marketing including EDMs, promotional banners, social tiles and online advertising.
- Produce print-ready materials such as posters, brochures, table talkers, shelf talkers and in-store displays.
- Create campaign kits to support national promotions and brand-led storytelling.
Store Design Support
- Design signage, navigation materials, seasonal display assets and specialised in-store visuals for QBD’s 91+ stores.
- Support store teams with design requests such as wayfinding, display toppers, fixture concepts and local event collateral.
- Ensure in-store creative execution aligns with national branding and promotional priorities.
Website & Digital Content
- Design homepage banners, promotional tiles, category graphics and book feature imagery for the company website
- Create digital elements that enhance usability and overall customer experience.
- Ensure accuracy and alignment with promotional timelines and campaigns.
Education Department Creative
- Produce creative assets for the Education department, including flyers, school event materials, reading program visuals, book fair banners, and curriculum-aligned content.
- Support education-led initiatives with polished, age-appropriate, brand-aligned creative.
Cross-Functional Creative Support
- Support the Brand Manager with press kits, influencer mailers, event signage and media assets.
- Develop presentation visuals, templates and branded documents for internal and external use.
- Collaborate with publishers to source and format author imagery and book visuals for marketing use.
Production & Workflow Management
- Manage asset libraries, design systems, naming conventions and file organisation.
- Prepare artwork for print, liaising with printers to ensure production accuracy.
- Deliver creative outputs within agreed deadlines and follow approval processes.
- The ability to work remotely and communicate confidently on digital channels with a team.
- Delivery of work is at a fast pace and executed aligned with a brief or with some creative license
- The ability to work through some ambiguity and to ask questions when needed
Skills, Experience, & Attributes
- Proven experience as a graphic designer in retail, publishing, media, agency or similar creative environments.
- High-level proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
- Experience producing both digital and print creative assets.
- Strong eye for detail, layout, composition and brand consistency.
- Ability to interpret briefs and convert ideas into effective visual solutions.
- Excellent organisational skills with the ability to manage multiple deadlines.
- Collaborative mindset and strong communication skills.
- Ability to work efficiently in a fast-paced environment.
- A passion for books, learning, creativity and visual storytelling.
Key Competencies
- Creative Design & Visual Communication
- Digital & Print ProductionBrand Stewardship & Attention to Detail
- Time Management & Prioritisation
- Collaboration & Stakeholder Management
- Problem-Solving & Concept Development
- Adaptability & Responsiveness
Measures of Success
- Delivery of high-quality, consistent and on-brand creative assets across marketing, stores and education.
- Strong visual impact across EDMs, website content, POS and event materials.
- Reliable on-time delivery for campaigns and store requests.
- Positive feedback from Marketing, Education, Brand and Store teams.
- Well-maintained creative templates, systems and asset libraries.
- Elevated brand presentation across QBD’s physical and digital ecosystem.Measurable improvement in customer-facing brand experience through cohesive visual design.