The Public Relations Manager lead strategic PR campaigns, manage client and media relationships, and guide a high-performing team. This role oversees projects from planning through execution and reporting, ensuring campaigns are delivered on time, within budget, and aligned with client objectives.
Key Responsibilities
- Serve as the primary point of contact for clients and maintain strong working relationships.
- Develop and present PR strategies, campaign plans, key messages, press releases, and recommendations.
- Lead PR projects and campaigns from planning through execution, reporting, and evaluation.
- Coordinate with PR, digital, social media, influencer marketing, media relations, suppliers, and third-party agencies.
- Manage project timelines, budgets, resources, deadlines, and deliverables.
- Identify media opportunities, pitch stories, and coordinate interviews, press events, and publicity activities.
- Track media coverage and campaign performance and present reports and recommendations to clients.
- Lead and support the development of PR Associates and Senior PR Associates.
- Participate in client pitches, proposal development, market research, and business development initiatives.
- Stay updated on PR, influencer marketing, digital advertising, technology, and industry trends.
Qualifications and Experience
- Bachelor’s degree in Communications, Marketing, Management, or a related field.
- At least five years of relevant experience in PR, account management, brand management, creative, digital, or a related industry.
- Experience directly managing a team of three to five employees.
- Proven experience in client relations, team management, and project management.
- Strong background in writing press releases, crafting key messages, and preparing presentations.
- Experience pitching and presenting strategies or proposals to clients and stakeholders.
- Proven success in brand launches, campaigns, projects, or event execution.
- Familiarity with AI-powered tools such as ChatGPT, Gemini, and NotebookLM is an advantage.
- Having experience and exposure to Influencer Marketing is an advantage
Skills and Competencies
- Strong leadership, communication, PR writing, storytelling, and presentation skills.
- Effective client, media, stakeholder, agency, supplier, and team management.
- Excellent project, time, budget, and resource management skills.
- Ability to manage multiple campaigns, priorities, and deadlines.
- Strong negotiation, problem-solving, adaptability, and emotional intelligence.
- Proficient in Microsoft Office, Google Workspace, and digital or AI-powered tools.
- Demonstrates professionalism, integrity, accountability, and a client-focused mindset.
Why Join Us?
- Flexible hybrid work arrangement.
- Opportunity to lead strategic and high-impact PR campaigns.
- Work with experienced professionals across PR, digital, social media, and influencer marketing.
- Develop your leadership skills by managing and mentoring PR professionals.
- Benefits and additional employment details will be discussed upon hire.