Public Relations Associate

Nuworks Interactive Labs, Inc.; Eastern Manila District; Hybrid; PHP 335,000 - 603,000; Full time

Job summary

Nuworks Interactive Labs, Inc. is seeking a PR Associate to support the PR Manager and Senior PR Associate in coordinating with clients, media partners, internal stakeholders, and 3rd party agencies while leading execution of PR-related events.

The role requires staying current with industry trends and identifying opportunities to improve campaign performance through influencer marketing, media relations, and meticulous project management.

Qualifications

• Bachelor's degree in management, communications, marketing or related field.
• At least 2 years of experience in accounts, creative/digital PR, influencer, or events agency.
• Experience in client relations, influencer marketing, project management and event execution.
• Experience in writing and creating presentations.
• Proven success in brand launches or related projects.

Responsibilities

• Coordinate with clients, media partners, stakeholders and 3rd party agencies to execute PR campaigns.
• Lead execution of PR-related events and influencer activations.
• Research, shortlist influencers and manage outreach, rates, and deliverables.
• Monitor deliverables, schedules, and ensure alignment with campaign requirements.
• Prepare campaign reports and post-campaign documentation.

Skills

Influencer marketing

Client coordination

Media relations

Campaign monitoring

Events management

Industry knowledge

Education

Bachelor's degree in management, communications, marketing

Job description

WORK SET UP:

1x/week onsite in Ortigas Center, Pasig until October 2026.
1/week onsite in BGC starting November 2026.

About The Role

The PR ASSOCIATE is tasked to assist the PR Manager and Senior PR Associate in coordinating with clients, media partners, internal stakeholders and 3rd party agencies and suppliers, as well as lead the execution of PR related events.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance.

DUTIES AND RESPONSIBILITIES:

1.) INFLUENCER MARKETING AND KOL RELATIONS

• Research, identify, and shortlist relevant influencers, content creators, and KOLs based on campaign objectives, target audiences, and brand fit.

• Conduct influencer outreach and coordinate rates, availability, participation requirements, and deliverables based on approved campaign budgets and guidelines.

• Maintain professional relationships with influencers, talent managers, and influencer agencies.

• Coordinate influencer briefings, content submissions, feedback, revisions, and posting schedules to ensure alignment with approved campaign requirements.

• Monitor influencer deliverables, track posting commitments, and follow up on pending requirements.

• Maintain and regularly update the influencer database, including contact details, rates, campaign participation, and performance records.

2.) CLIENT COORDINATION AND PROJECT MANAGEMENT

• Assist PR Manager in managing PR projects and campaigns

• Help oversee project timelines, set deadlines, and monitor progress to ensure that projects are completed on time and within budget

• Help create actual presentation of strategy and plans

• Assist in coordinating product seeding, PR kits, and other influencer engagement activities when applicable.

3.) MEDIA RELATIONS

• Work closely with 3rd party agencies and suppliers to ensure the timely and successful execution of client deliverables

• Assist in identifying relevant media partners and coordinating PR-related opportunities.

• Support media invitations, confirmations, and attendance for press launches, events, and other PR activities.

• Coordinate with media partners regarding campaign requirements, event details, and coverage commitments.

4.) REPORTING AND CAMPAIGN MONITORING

• Monitor influencer content postings and media coverage to ensure compliance with agreed deliverables and timelines.

• Consolidate campaign performance data, including reach, impressions, engagements, and other relevant metrics.

• Assist in preparing campaign reports, influencer performance summaries, and post-campaign documentation for internal review.

• Flag delays, concerns, and potential execution issues to the PR Manager or Senior PR Associate.

• Help track media coverage, monitor key metrics, and provide performance reports to clients (including results of influencer collabs and execution)

5.) EVENTS MANAGEMENT

• Assist in the preparation and execution of PR events, influencer activations, brand launches, and related activities.

• Coordinate influencer and media attendance, event requirements, logistics, and on-ground execution.

• Work with internal teams and suppliers to ensure event deliverables are completed as scheduled.

• Support expense tracking and coordination of supplier requirements.

6.) INDUSTRY KNOWLEDGE

• Stay updated on industry trends, best practices, and emerging PR best practices

• Attend events, conferences, and workshops to expand their knowledge and stay ahead of industry changes

QUALIFICATIONS

• Bachelor's degree in management, communications, marketing and/or other related courses

• At least 2 years of experience as an accounts executive or manager in a creative, digital, PR, Influencer, or events agency or a proven track record in a similar position, working with a team in a similar or adjacent industry.

• Experience in client relations, influencer marketing, project management, event execution

• Experience in writing, creating presentations.

• Proven success in brand launches or activities, project management or events execution