On-site – Quezon City 1-3 Years Experience Bachelor Degree Full-time
Job Description
Key Responsibilities Influencer & PR Management
- Identify and connect with influencers, artists, and key personalities (nano, micro, macro, and niche).
- Develop and execute PR campaign plans for all items, collections, new releases, and seasonal launches.
- Oversee the entire campaign process — from ideation and influencer pooling to coordination, shipment, delivery, and progress tracking.
- Lead the concept creation, execution, and monitoring of PR packages.
- Maintain and regularly update the influencer database, ensuring accurate tracking of performance, ROI, reach, and engagement.
Community Development
- Scout, identify, and engage with new communities relevant to the Mom & Baby category.
- Build and nurture long-term relationships with niche groups and community partners.
- Represent the brand at events, community gatherings, and collaborations to strengthen presence and visibility.
Brand Activation
- Collaborate closely with the Marketing and Content teams to align PR efforts with ongoing campaigns.
- Propose and help execute collaborations, partnerships, or events that elevate brand awareness and engagement.
Affiliates Management
- Learn and apply the fundamentals of TikTok Affiliate Marketing, including product seeding, collaboration outreach, and performance tracking.
- Manage the acceptance of free samples, coordination of target collaborations, and basic data analytics to support brand campaigns.
Qualifications & Skills
- Bachelor’s degree in Business, Marketing, or a related field.
- Proven experience in PR, influencer marketing, or community management.
- Strong network within the Mom and Baby niche is highly preferred.
- Excellent communication and interpersonal skills — persuasive, relationship-oriented, and professional.
- Highly proactive, creative, and organized with strong attention to detail.
- Proficient in tracking tools (e.g., Google Sheets) and familiar with social media analytics.
Personality Fit
- Proactive: Takes initiative, anticipates needs, and leads projects with fresh ideas.
- Collaborative: Works well across teams and values input from others.
Results-Driven:
- Focused on achieving measurable impact through creativity and execution.