Programmatic Media Strategist

MicroSourcing; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

MicroSourcing is seeking a Programmatic Media Strategist for a remote night-shift role based in Metro Manila. You will own programmatic campaigns across DSPs like Trade Desk, DV360, and PulsePoint, continuously monitoring and optimizing performance while updating planning tools.

You will mentor junior staff, collaborate with creative teams, and deliver post-buy insights and client-ready reports. Stay ahead of trends and build expertise across verticals such as pharma, ecommerce, and retail.

Qualifications

• Bachelor’s degree or equivalent work experience.
• Hands-on experience with programmatic planning and optimization.
• Proven ability to negotiate favorable rates with programmatic partners.
• Ability to present weekly reports to clients.
• Strong technical and problem-solving skills with DSP expertise.
• Experience mentoring junior staff.
• Interest in building vertical industry expertise.
• Active collaboration with creative agencies and production teams.

Responsibilities

• Own programmatic campaigns for assigned accounts across DSPs; monitor, optimize, and analyze post-buy performance.
• Research, strategy, planning, and presentation of programmatic plans.
• Active monitoring and ongoing optimization to improve delivery and performance.
• Coordinate media authorization, supplier interaction, and reconciliation.
• Mentor junior staff on campaign execution.
• Liaise with creative agencies and production teams to manage deliverables.
• Craft post-campaign insights, reports, and presentations.
• Develop relationships with supplier partners and clients.

Skills

Programmatic planning

Campaign optimization

DSP platforms

Partner negotiation

Mentoring

Client reporting

Cross-functional work

Education

Bachelor’s degree

Tools

Trade Desk

Google DV360

PulsePoint

Job description

Programmatic Media Strategist

Work setup & shift: Remote | Night Shift

Location: Metro Manila, Philippines

Your Role

• Ownership of programmatic campaigns for assigned accounts, including updating media planning tools; interacting with self‑service and co‑managed partners; managing campaigns in DSPs such as Trade Desk, Google DV360, PulsePoint; continuously monitoring and optimizing campaigns; performing post‑buy analyses and recommendations.
• Research, strategy, planning, and presentation of innovative programmatic plans.
• Active monitoring of campaigns and ongoing optimization to improve campaign delivery and performance.
• Media authorization, supplier partner interaction, and reconciliation.
• Passion for mentoring junior staff on campaign execution.
• Liaising with creative agencies and production teams to manage deliverables.
• Crafting post‑campaign insights, reports, and presentations.
• Developing and fostering strong relationships with supplier partners and clients.
• Staying apprised of industry standards, new media programs/trends, and competitive landscape.
• Playing an active role in team‑level goals, including custom audience creation, AI and custom algorithms, post‑cookie future, and more.
• 1‑2 years media planning experience.

Qualifications

• Bachelor’s degree with a GPA of 3.0 or higher, or equivalent work experience.
• Expertise in programmatic planning and optimization, with recent hands‑on experience in DSP platforms such as Trade Desk, Google DV360, PulsePoint, etc.
• Passion for building relationships with programmatic partners, including the ability to negotiate favorable rates and make‑goods.
• Ability to represent the programmatic team during weekly reporting and status calls with clients.
• Strong technical and problem‑solving skills, including industry‑leading expertise in DSPs such as Trade Desk, Google DV360, PulsePoint, and more.
• Ability to coach and mentor junior team members.
• Creation of insights that tell a clear and comprehensive story.
• Interest in building vertical (e.g., pharma, e‑Commerce, retail, B2B) expertise.
• Supporting Senior Strategist and Supervisor roles with new business pitches.
• Being informed and engaged in current events and trends that affect programmatic & media, sharing with the programmatic team and continuously asking questions.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

MicroSourcing firmly believes that our company’s strength lies in our people’s diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

For more information, visit https://www.microsourcing.com/

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