Digital Media Specialist

MicroSourcing; Pasay; Hybrid; PHP 300,000 - 500,000; Full time

Benefits offered by this job

Healthcare on day one

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Job summary

MicroSourcing is seeking a Digital Media Specialist to collaborate with account management and media buying teams on client media strategies. You will create and execute digital marketing plans, including UTM tracking, while reviewing analytics to identify opportunities and optimize campaigns.

The role requires managing around 100 campaigns monthly in a fast-paced agency environment, with strong English, Excel and PowerPoint skills and a focus on efficiency and impact.

Qualifications

• Minimum 2 years of experience in digital marketing.
• Proficient in English, Excel and PowerPoint; strong math skills.
• Experience managing about 100 clients/campaigns per month in a fast-paced setting.
• Efficiency and effectiveness are key.

Responsibilities

• Collaborate with account management and media buying on clients' media strategy.
• Create, present and execute digital media strategies, including UTM tracking.
• Review analytics data to identify opportunities and tactics.
• Define targeting segmentation and strategy for campaigns.
• Provide recommendations on budget allocation and optimization.
• Oversee and optimize campaigns; monitor performance and adjust as needed.
• Develop and maintain client-specific reporting and KPIs.

Skills

Digital marketing

English proficiency

Excel

PowerPoint

Math skills

Tools

DSP platforms

Job description

Discover your 100% YOU with MicroSourcing!

Position: Digital Media Specialist

Location: Two Ecom, MoA

Work setup & shift: Hybrid work setup | Night shift

Why join MicroSourcing?

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time‑off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work‑Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Digital Media Specialist, you will:

• Collaborate with account management and media buying team on clients' media strategy
• Creating, presenting and executing digital media marketing strategies, including setting up UTM tracking
• Reviewing analytic data to identify opportunities and tactics
• Defining proper targeting segmentation and strategy for campaigns
• Providing recommendations on budget allocation
• Assessing potential traffic sources and new media opportunities
• Oversee and optimise campaigns
• Monitoring campaign performance and making appropriate adjustments
• Analyzing results data to ensure all campaigns are achieving or surpassing client/agency performance goals
• Developing and maintaining custom reporting based on each client's marketing goals and KPIs, including any data/creative needed for co‑op submission
• Staying up to date on advertising trends in display and video
• Building and maintaining strong working relationships with external partners and agency colleagues

Qualifications

• Candidates must have a minimum of 2 years of experience in digital marketing, working in/with multiple DSPs is a strong plus.
• Candidates should be proficient in English (both spoken and written), Excel and PowerPoint and have strong math skills.
• This strategist will be responsible for managing about 100 clients/campaigns every month, so it’s important that candidates have agency or other fast‑paced experience.
• Efficiency and effectiveness is key

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive. At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply