Product Owner - Marketing

Universal Robina Corporation; Quezon City; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Universal Robina Corporation, through its Nissin-URC joint venture, is seeking a Product Owner - Marketing to lead brand and product management efforts to drive sales growth, market share, profitability, and brand strength.

You will develop and execute marketing strategies based on consumer insights, while coaching and developing the marketing team to achieve business targets in a fast-paced FMCG environment.

Qualifications

• At least 5 years of solid product management experience in FMCG/food-related industry.
• At least 3 years of people management experience.
• Hands-on experience in product design and manufacturing environments.
• Excellent interpersonal, analytical and presentation skills.
• Energetic, creative, well-organized and able to work in a fast-paced setting.

Responsibilities

• Lead brand and product management activities to drive sales growth, market share, profitability and brand strength.
• Develop and execute marketing strategies and initiatives based on consumer and market insights.
• Coach, develop and manage the marketing team to achieve business targets.
• Ensure consistency of brand positioning and communication across marketing activities.
• Collaborate with internal/external interfaces on product concepts, literature designs, launches and promotional activities.

Skills

Product management

People management

Marketing strategy

Market research

Communication skills

Education

Bachelor's degree in Marketing or Business

Job description

We are looking for Product Owner - Marketing for our joint venture of Nissin-URC. On this role, you will lead brand and product management activities to drive sales growth, market share, profitability, and brand strength. Also, you will be expected to develop and execute marketing strategies and initiatives based on consumer and market insights, while leading, coaching, and developing the marketing team to achieve business targets.

Job Responsibilities:

• Responsible for overall planning, development and implementation of marketing plans / programs in relation to sales promotion, pricing, advertising, public relation, events and product launch so as to achieve agreed market share/profit and enhance company's competitive position in the market.
• Monitor & evaluate effectiveness of each marketing program/promotional activity/advertising strategy and react promptly for any review/changes whenever necessary so as to meet specific requirements/due dates and master dynamic business environment.
• Ensure consistency of brand positioning, identity and communication across marketing activities to build sustainable consumer preference and brand strength.
• Supervise, motivate and manage marketing personnel to generate new product opportunities using insights derived from consumer/shopper usage habits, implement marketing/promotional activities and enhance existing products as required.
• Liaise with internal/external interfaces in all stages of product design and promotion in terms of product concepts, marketing literature designs, product launch programs and promotional activities to ensure successful implementation of marketing campaigns.
• Develop positioning strategies based on consumer insights, market oppotunities and competitive dynamics to drive consumer preference and profitable growth.
• Conduct regular review for all product management activities of new/modified products for assigned categories per monitor the gross profit (Marginal Income) of assigned SKUs.
• Conduct market researches and collect/analyze market information to capture any trends and insight in consumer understanding/purchase/consumption habits, promotional channels, estimation of potential sales, potential markets and competitors' strategies for achieving company's objectives.
• Manage and control expenses budget and cost in terms of advertising, promotional activities, public relation and events within stated budget.
• Prepare promotional reports, analysis and product presentations for internal/external interfaces and analyze reports timely for management review.

Qualifications:

• With at least 5 years of solid product management experience in FMCG/food related industry
• With at least 3 years of people management experience.
• Hands-on experience in product design and manufacturing working environment.
• Excellent interpersonal, analytical and presentation skills.
• Energetic, creative, well-organized, detail-oriented and able to work under a fast paced environment.