Product Marketing Manager

ABB, Inc.; Naga; Hybrid; PHP 1,200,000 - 1,600,000; Full time

Job summary

ABB is seeking a senior Product Marketing leader in the Philippines to drive local go-to-market strategies for Electrification—Smart Buildings and Smart Power. You will lead a small team, craft market-driven product messaging, and collaborate with sales to accelerate performance.

Hybrid work model with accountability for key metrics like demand orders, margin, NPS, and on-time delivery, while aligning with ABB's global product direction.

Qualifications

• Around 10 years of hands-on experience in product marketing, go-to-market strategy, or business development.
• Analytical skills with KPI tracking: demand orders, growth margin, net price variance, NPS, inventory turnover.
• Experience leading and developing teams with coaching ability.
• Strategic thinker who empowers execution and knows when to lead vs. guide.
• Excellent communication and presentation skills.
• Bachelor’s degree in engineering or related discipline.

Responsibilities

• Lead the design and execution of a locally driven go-to-market product marketing strategy, crafting compelling value propositions and clear product positioning that align with ABB's global direction.
• Own key business metrics — including total demand orders, growth margin, net price variance, NPS, inventory turnover — and drive continuous improvement against targets.
• Proactively identify and evaluate market opportunities, define activities to pursue, and coordinate cross-divisional efforts to maximize impact.
• Champion balanced, sustainable growth across product lines and business units by leveraging technical knowledge and a value-based selling mindset.

Skills

Product marketing

Go-to-market strategy

Business development

Team leadership

Data-driven

Education

Bachelor's degree in engineering

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Local Mktg & Sales Mgr

Your role and responsibilities

In this role, you will have the opportunity to be ABB's local champion for our global divisions — driving sales growth and expanding our market presence across the Philippines. Every day, you will lead impactful sales and marketing activities and collaborate closely with Sales organizations to accelerate product and service performance. You will bring your expertise to the table by shaping, planning, and executing powerful product marketing strategies that are locally relevant and globally aligned.

The work model for the role is: Hybrid

This role is a key contributor to ABB's Electrification Smart Buildings and Smart Power business in the Philippines, with leadership responsibility over a team of 2 to 3 direct reports.

• Lead the design and execution of a locally driven go-to-market product marketing strategy, crafting compelling value propositions and clear product positioning that align with and amplify ABB's global product direction.
• Take ownership of key business performance metrics — including total demand orders (ABB and third-party), growth margin %, net price variance, Net Promoter Score (NPS), finished goods inventory turnover, and on-time delivery — and drive continuous improvement against set targets.
• Proactively identify and evaluate market opportunities, define the right activities to pursue in line with overall strategy, and coordinate cross-divisional and cross-business unit efforts to maximize impact.
• Champion balanced, sustainable growth across all product lines, product groups, and business units by leveraging technical knowledge, customer-focused solutions, and a value-based selling mindset to stimulate product demand.

Qualifications for the role

• Around 10 years of hands‑on experience in product marketing, go‑to‑market strategy, or business development, preferably within industrial, technology, or engineering environments.
• Sharp analytical capabilities with a proven track record of tracking and optimizing key performance indicators such as demand orders, growth margin %, net price variance, NPS, and inventory turnover.
• Demonstrated experience leading and developing teams, with a natural ability to coach and inspire individuals to reach their full potential while delivering on organizational goals.
• A decisive, strategic thinker who knows when to take the lead and when to trust the team — empowering others to own execution with confidence.
• Excellent communication and presentation skills, with the ability to turn complex data and market intelligence into clear, persuasive, and insight‑driven narratives.
• Bachelor’s degree in engineering or another related discipline.

More about us

Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. go.abb/electrification

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?