Product Marketing Lead — Shape Clear, Scalable Value (Remote)

Edisyl; Boston; Hybrid; PHP 7,505,000 - 11,257,000; Full time

Job summary

edisyl is seeking a Product Marketing Lead to own how the product is presented to the market and to define the most compelling first use cases for different buyers. You will translate broad capabilities into a concise, persuasive business value story and collaborate with product, sales, and customer success to ensure consistency.

You will engage with customers, prospects, and the sales team to refine messaging, build evidence through customer stories, demos, and materials, and coach the sales

Qualifications

• Around seven or more years in product marketing or a related role.
• Experience marketing a broad or technical product whose value was not immediately clear from its features.
• Experience developing positioning based on customer interviews, sales conversations, and product usage.
• Experience choosing which market, customer problem, or use case a product should lead with.

Responsibilities

• Define how we describe edisyl, the problem it solves, the customers it serves, and what makes it different.
• Identify the customer problems and use cases we should lead with.
• Decide how to explain the broader value of the product without making it sound vague or unfocused.
• Speak regularly with customers, prospects, and the sales team to understand what creates interest and what causes confusion.
• Study successful and unsuccessful sales opportunities to improve our message.
• Identify the types of organizations and buyers most likely to need the product.
• Turn complex product capabilities into clear business value.
• Create and improve the website, sales deck, product pages, demos, customer stories, and other core materials.
• Give the sales team clear language, examples, and proof they can use in customer conversations.
• Build case studies and customer stories that show what the product does in practice.
• Help plan how new features and products are introduced to customers and the market.
• Work with product, sales, customer success, and leadership so the company tells one consistent story.

Skills

Product marketing

Messaging

Customer insights

Storytelling

Content creation

Cross-functional collaboration

Job description

edisyl is seeking a Product Marketing Lead to own how the product is presented to the market and to define the most compelling first use cases for different buyers. You will translate broad capabilities into a concise, persuasive business value story and collaborate with product, sales, and customer success to ensure consistency.

You will engage with customers, prospects, and the sales team to refine messaging, build evidence through customer stories, demos, and materials, and coach the sales