Senior Product Marketing Manager - Remote + Equity

AppFollow; Philippines; Remote; PHP 5,080,000 - 7,983,000; Full time

Benefits offered by this job

Remote role across Europe

EU hubs in Spain, Portugal, Serbia, &

Job summary

AppFollow is hiring its first dedicated Product Marketing Manager. You will own how products are positioned, launched and explained, both to the market and inside the company.

You’ll collaborate with Product, Marketing, Sales, Customer Success and Leadership to build compelling narratives and campaigns that drive adoption and revenue. This hands-on, senior role requires proactive ownership; you will build the processes and assets from zero, including launch plans, messaging, decks and webinars.

Qualifications

• 5+ years in B2B SaaS product marketing, ideally startups.
• Experience launching products and owning positioning.
• Strong storytelling for external and internal audiences.

Responsibilities

• Own positioning and messaging across channels and pages.
• Lead product launches end-to-end with cross-functional teams.
• Create and maintain a single source of truth for product knowledge and assets.
• Develop customer proofs: case studies, testimonials, decks.

Skills

B2B SaaS marketing

Product launches

Positioning & messaging

AI-native tools

Fluent English

Tools

Fathom

HubSpot

Guru

Salesforce

Amplitude

Canny

Job description

AppFollow is hiring its first dedicated Product Marketing Manager. You will own how products are positioned, launched and explained, both to the market and inside the company.

You’ll collaborate with Product, Marketing, Sales, Customer Success and Leadership to build compelling narratives and campaigns that drive adoption and revenue. This hands-on, senior role requires proactive ownership; you will build the processes and assets from zero, including launch plans, messaging, decks and webinars.