Product Manager (Primary Care)

SUN PHARMA; Taguig; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

SUN PHARMA Philippines seeks a Product Manager to develop and execute strategic marketing plans for the Cardiovascular portfolio, driving brand growth, HCP adoption, and commercial success in branded generics. You will collaborate with Sales, Medical, Regulatory, Key Accounts, Commercial Excellence, Supply Chain and external stakeholders to ensure strong launch execution and lifecycle management.

The role emphasizes building KOL relationships, leading launch plans, and optimizing brand

Qualifications

• At least 3 years Product Manager experience, MNC or Branded Generics.
• Prefer CVRM background.
• Prefer Branded Generics background.

Responsibilities

• Develop annual brand plans and strategic direction for assigned CV products, including market analysis.
• Lead launch planning and commercialization of new products including HCP activation, scientific messaging and promotional campaigns.
• Drive demand generation through high-impact marketing programs, congresses, speaker programs and field force engagement.
• Partner with sales managers to translate brand strategy into field execution excellence and strong territory performance.
• Analyze market dynamics, IQVIA trends, competitor activities, HCP behavior and prescription drivers to identify brand opportunities.
• Develop promotional materials and ensure alignment with compliance, regulatory, and medical standards.
• Manage brand P&L inputs, forecasting, inventory coordination and budget utilization.
• Build strong KOL relationships and coordinate with external agencies and medical societies.

Skills

Product Management

Marketing Strategy

Job description

The Product Manager is responsible for developing and executing strategic marketing plans for the Cardiovascular (CV) portfolio to drive brand growth, Healthcare Professional (HCP) adoption and commercial success in the branded generics category. The role partners closely with Sales, Medical, Regulatory, Key Accounts, Commercial Excellence, Supply Chain and external stakeholders to ensure strong launch execution and product lifecycle management.

Key Responsibilities:

• Develop annual brand plans and strategic direction for assigned CV products, including market analysis. Segmentation, positioning and growth strategies.
• Lead launch planning and commercialization of new products including HCP activation, scientific messaging and promotional campaigns.
• Drive demand generation through high-impact marketing programs, congresses, speaker programs and field force engagement.
• Partner with sales managers to translate brand strategy into field execution excellence and strong territory performance.
• Analyze market dynamics, IQVIA trends, competitor activities, HCP behavior and prescription drivers to identify brand opportunities.
• Develop promotional materials and ensure alignment with compliance, regulatory, and medical standards.
• Manage brand P&L inputs, forecasting, inventory coordination and budget utilization.
• Build strong KOL relationships and coordinate with external agencies and medical societies.

Qualifications:

• At least 3 years Product Manager experience, MNC or Branded Generics
• Preferably with CVRM background
• Preferably with Branded Generics background